Copy.ai

What's the benefit of a GTM AI platform over a bolt-on AI tool? With a platform, everything is connected, teams get aligned, and it's easier to start the right conversations with the right people. As a result, even a CMO can carry and crush quotas. 🎉 🎉 🎉 Great job, Kyle Coleman! 🎉 🎉 🎉 #gtmai #gtm #gotomarket #aiworkflows #workflows

Is your team still using AI co-pilots for social media? 🚫 It might be time for an upgrade. In this video, we explore how to go beyond generic AI content by using workflows to create engaging and tailored posts across all your social media channels. Here's what you'll learn: 1. AI Workflows vs. Co-Pilots: Why workflows offer more value by codifying best practices and ensuring consistency. 2. Tailored Social Media Content: How to generate personalized copy for LinkedIn, Twitter, Facebook, Instagram, and more. 3. Visual Integration with Canva: Tips for creating stunning visuals to complement your AI-generated content. 4. Efficiency Boost: How to batch process your social media content, saving time and ensuring a full calendar of engaging posts. Whether you're a content marketer, social media manager, or digital strategist, this video is packed with insights to help you elevate your brand's social media game. Enjoy 😄 #AIFORSocialMedia #SocialMediaStrategy #ContentMarketing #AIWorkflows #DigitalMarketing #SocialMediaManagement #ContentCreation #MarketingAutomation #SocialMediaTools #Canva #LinkedInMarketing

Most sales methodologies treat selling like fast food - a replicable, process-driven approach that can be taught and scaled across teams. But the true masters operate at a higher level. They are Michelin star salespeople, crafting personalized experiences tailored to each buyer's needs. In this episode, visionary sales leader Sahil Mansuri draws a stark contrast between fast casual and Michelin star selling. He argues that while AI will automate many repetitive sales tasks, it can never replicate the artistry of elite sellers. "The best salespeople, the Michelin star sales process, looks completely different person to person...They're not telling you how to make Atelier Crenn, you know? They're not telling you how to make Lazy Bear." - Sahil Mansuri As AI handles more grunt work, the value of these irreplaceable artists will only grow. They'll have more time for what truly matters - building relationships and navigating complex deals. So how do you identify and nurture your Michelin star sellers? Sahil shares priceless insights, like prioritizing proven track records over pedigrees when hiring. If you want to stay ahead of the sales revolution, make time for this conversation. You'll learn how to blend AI's efficiency with human ingenuity to create a true Michelin star sales experience: 👇 https://lnkd.in/gqe3g6gn #gtm #gtmai #gotomarket #salesautomation #gotomarketstrategy

The future of outbound sales automation requires teams to strike the right balance between AI and human creativity. In this video, Kyle Coleman provides an overview of how AI can streamline repetitive tasks for sales development reps (SDRs), allowing them to focus on what they do best: strategic thinking and relationship building. In just a few minutes, you'll learn: - The limitations of AI co-pilots and the impracticality of expecting SDRs to become prompt experts - Why fully automated AI SDR agents can't replace the nuanced decision-making required in sales - Our innovative approach to leveraging AI workflows for efficient research and preparation, freeing up SDRs to deliver high-impact sales strategies This is an absolute must-watch for anyone looking to enhance their sales processes and build stronger customer relationships. 🔗 https://lnkd.in/gEXVKTq9 #OutboundSalesAutomation #SalesDevelopment #AIinSales #SalesStrategy #SalesAutomation #B2BSales #SalesTech #FutureOfSales #AI #LinkedInLearning

Conventional go-to-market strategies are on life support. The incremental tweaks and hot trends that used to move the needle? They're no longer cutting it. Chris Walker, CEO of Passetto and Executive Chairman for Refine Labs, is sounding the wake-up call. He argues that we need a transformational rethink of GTM—one centered on ruthlessly optimizing customer acquisition cost payback periods. That means scrutinizing (and often eliminating) once-sacred activities like: • Google Ads (cutting 60-80% of spend in many cases) • Specialized sales roles like SDRs  • Maintaining dual product-led and sales-led motions Chris advocates leveraging AI to automate low-value tasks and accelerate GTM velocity. But first, you need a rock-solid data foundation with the right metrics and guardrails. Otherwise, AI will simply perpetuate flawed processes at greater efficiency (and who wants that?). The old playbook is expiring. Those still clinging to it risk being left behind as markets tighten and budgets shrink. Now is the time to invest in a transformational GTM mindset—one hyper-focused on eliminating bloat, leveraging AI strategically, and optimizing for the metrics that truly matter. The companies that get this right will thrive, no matter the macro conditions. Those still operating under legacy assumptions? They may not weather the storm so well. Where should you start? Check out this conversation between our very own Kyle Coleman and Chris Walker, as they explore the new world of go-to-market strategy: 👇 https://lnkd.in/gSZKnEiJ #gtm #gtmbloat #gotomarket #gtmautomation #salesautomation

Solopreneurs are outperforming giant teams 🤯 Staying on top of prospecting, outreach, and customer engagement is a monumental challenge for any GTM team. The repetitive, manual work is a slog.  But what if you could operate with the power of a huge team...as a solo founder? Morgan J Ingram has cracked the code by leveraging AI to streamline and supercharge his GTM processes. One use of AI? Automatically extracting "wow moments" from sales calls and repurposing them as ultra-compelling messaging. No more struggling to capture those powerful sound bites. AI also enables personalized multi-channel outreach at scale. Plus, AI-powered research streamlines targeting the right prospects with the right messaging. The key? Identify your most repetitive, time-sucking GTM tasks and automate them with AI. Now, solopreneurs like Morgan are redefining what's possible for lean go-to-market teams. They're operating with enterprises' efficiency while maintaining a solo founder's agility (and just imagine what happens when full-on B2B teams start adopting this, too). Intrigued? Check out the full episode here: https://lnkd.in/gHiDcvH4 #gotomarket #salesautomation #ai #gtmautomation #gtm

Wondering where the human fits in the AI content loop? We break it down for you here: 1️⃣ Strategy: Human insight is key. We do NOT recommend you outsource your thinking. 2️⃣ Initial Creation: AI takes over on the first draft, cutting 80% of the time of the content creation process 3️⃣ Editing & Polish: Humans ensure quality (usually 30 mins/1000 words is what's needed to keep content high quality) 4️⃣ Distribution: This is a human part -- Remember, AI can't publish itself 😉 By letting AI handle the time-consuming initial draft, we save 5-6 hours per post without sacrificing quality. This approach leads to same-day turnarounds on long-form posts 🤯 (For example, our Head of Content Strategy recorded this video at breakfast and will have a Blog post, LinkedIn post, and YouTube description ready by lunch). Curious? Reach out and join us for what we believe is the future forward for B2B content marketing! #ContentMarketing #AI #Efficiency #CopyAI #HumanInTheLoop #MarketingStrategy

Introducing Future Proofed: The Exec Playbook for GTM AI (led by Kyle Coleman) Over the past few months, our team has had countless conversations with go-to-market leaders who are excited to implement meaningful AI solutions into their businesses. There's just one problem: they don't know where to start. But now, you have a concrete place to learn. This Substack is run by Kyle Coleman, our CMO and a GTM leader who needs no introduction. It's application-only and meant for VPs or C-suite roles who want to understand how AI extends beyond Co-Pilots and creates meaningful systems that *actually* show a positive ROI. This is exclusive content, meaning these newsletters will not be found in any other corner of the web until the release of an upcoming project in September 👀 So, if you are a go-to-market leader in a VP or C-suite role, and you want the first glimpse of how AI will be the future of GTM strategy, be sure to join (a link to the first newsletter is in the comments!). #gtm #gotomarket #gotomarketai #salesautomation #marketingautomation #ai #gtmai

Skip the discovery call, get straight to the product 🚀 Join Kyle Coleman from Copy.ai at RevGenius GTM Demo Day Come and watch how Copy.ai removes the grunt work in all of your go-to-market functions by allowing users to automate and scale processes (content production, translations, outbound sales, etc.) simultaneously, all with no technical training required. See you on July 18th at 11 AM ET Sign up here: https://lnkd.in/g2TjtVWn

Have you had the chance to play with Anthropic's models yet? Compare them with OpenAI's GPT-4 and 4o today, accessible in Copy.ai Chat and no longer limited to our workflows 🙌 #llms #anthropic #openai #genai