Specialization is key! Just ask Olympic bronze medalist Stephen Nedoroscik, who focused his career solely on the pommel horse. This laser focus paid off, with Nedoroscik's performance leading the USA men's gymnastics team to their first medal since 2008. The same principle applies to research firms. Generalists may offer a broad range of services, but specialists take a similar approach. By narrowing their focus to a specific industry or niche, they can dive deep and deliver the best possible insights for their clients. At Cascade Insights, we're all about B2B tech – no B2C, no other industries. This laser focus allows us to dive deep and deliver the best possible insights for SaaS growth. So, when you need B2B tech expertise, you know who to call. 😉 #CalltheSpecialist #olympics #Stephennedoroscik #gymnastics #mensgymnastics #pommelhorseguy #USA #B2BTech #MarketResearch https://lnkd.in/gRtXy7yF
Cascade Insights
Market Research
Portland, Oregon 5,069 followers
Market Research & Marketing Services for the B2B Tech Sector
About us
Cascade Insights empowers B2B technology companies with customized market research and marketing services. For over a decade, we’ve served Fortune 500 enterprises like Microsoft, Adobe, IBM, Dell Technologies, AWS, and Google as well as mid-markets and startups. In an industry that’s ever-changing, we deliver the tools and resources to help businesses navigate the market and seize opportunities for growth. Want to learn how well your brand resonates with buyers, or why your superior product keeps losing to a competitor? Maybe you need updated messaging to win more deals and generate more leads. Whatever your challenges, our team of experts will work with you for a solution tailored to your organizational goals. Get in touch with us to learn more.
- Website
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http://www.cascadeinsights.com
External link for Cascade Insights
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Portland, Oregon
- Type
- Privately Held
- Founded
- 2006
- Specialties
- Market Research, Marketing, Messaging, B2B Tech, Win/Loss Analysis, Buyer Persona Research, Message Testing, Brand Research, Buyer's Journey Research, B2B Content Marketing, Go-To-Market Research, Market Segmentation Research, Product/Service Launch Research, B2B Channel Strategy, B2B Usability Testing, Key Buying Criteria Research, B2B Customer Journey Mapping, B2B Competitive Landscape Analysis, B2B Market Opportunity Research, B2B Podcast Production, B2B Content Strategy, Writing for B2B Marketing, and Technology
Locations
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Primary
13908 SE Stark Street
Suite A
Portland, Oregon 97233, US
Employees at Cascade Insights
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Sean Campbell
CEO of Cascade Insights - Act with Clarity™
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Colleen Clancy
Currently (and always) accepting inquiries around market research, weather-related complaints, and general observations on the human experience (or…
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Laura Johnson
B2B Tech Market Research Consultant | Data Storyteller & Activator
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Rio Davidson
President at Cascade Coast Construction
Updates
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These are three types of market research that can help a rapidly expanding healthcare cybersecurity startup grow in the right direction. #marketresearch #healthcare #cybersecurity
3 Types of Market Research to Benefit Healthcare Cybersecurity Startups
Cascade Insights on LinkedIn
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Don’t settle for surface-level data. While internal metrics and analytics tools provide valuable information, SaaS market research delves deeper, uncovering the “why” behind the numbers. #SaaS #MarketResearch #B2BResearch https://lnkd.in/gpbC7XRp
SaaS Market Research: Go Beyond Your MarTech Metrics
cascadeinsights.com
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Proud to be recognized as a leader in leveraging generative AI for market research! We use AI to supercharge our research, delivering faster, higher-quality insights tailored to your business goals. From discovery to analysis to presentation, we safely integrate AI tools to uncover deeper insights and drive growth. #AI #MarketResearch https://lnkd.in/gEu6fdrp
Quirks Marketing Research Review July/August 2024 Page 25
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Competitive intelligence research is a crucial component of any successful business strategy. By understanding your competitors' strengths, weaknesses, and future plans, you can make informed decisions that will help you stay ahead of the curve. #competitiveintelligence #marketresearch #b2bresearch
What is Competitive Intelligence Research? A Complete Guide
Cascade Insights on LinkedIn
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Don't get bombarded with random advice from a generalist firm 💣. Get a clear path forward with a specialist 🧭. #ditchthegeneralist #findaspecialist #expertguidance https://lnkd.in/gd6tUiAY
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SaaS customer churn costs 5x more than acquisition. Don't let it sink your bottom line. Research is key to understanding why customers leave so you can take action. Here are the top reasons for SaaS churn and how to turn it around. #saas #churn #b2b
SaaS Churn: 5 Reasons Why Your Customers Are Leaving
Cascade Insights on LinkedIn
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Unlocking business growth in the B2B tech sector hinges on niche specialization. By diving deep into our areas of expertise, we uncover critical insights that drive success. 🚀🔍 #B2BTech #BusinessGrowth #IndustryInsights
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What would you do if you needed to develop compelling thought leadership that met the needs of CFOs? In this video, we share how we used a quantitative survey of CFOs to understand their needs and challenges. We then used this data to create a compelling paper that formed the foundation of many different strategic and tactical marketing initiatives. #thoughtleadership https://lnkd.in/gA58W4AW
How to Create Research-Backed Thought Leadership
https://www.youtube.com/
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When your generalist research firm thinks they made a slam dunk recommendation 🏀 https://lnkd.in/gsEjTPCs
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