Thank you, Heather Taylor at Advertising Week for providing an inside look into our client, Frigo Cheese Heads' "We Are All Cheese Heads" campaign and its impact on brand awareness. Saputo Inc.'s, Jenny Englert and our Creative Director, Jason Bottenus discuss how this strategy transformed the string cheese personas, representing different types of string cheese consumers.
There's more humanity found in string cheese than meets the eye. In my latest for Advertising Week, I talk to the creatives at Carmichael Lynch and Saputo Inc.'s director of marketing about Frigo Cheese Heads' successful "We Are All Cheese Heads" campaign, evolution of the Clark Cheese Head character, and the reason why string cheese deserves its own cast of characters to join its cheesy crew. #brandmascots #advertising #creative #snacks