Bridge Partners

Now is the time to focus on your customer journey. Did you know that 70% of CX leaders have made it a top priority for 2024? Businesses that craft seamless, personalized experiences delight their customers at every stage, driving loyalty and growth. In our latest blog post, Tim Gunderson and Amy Duchêne take a deep dive into the latest trends in customer journey orchestration. They share actionable insights on creating cohesive, personalized experiences that boost satisfaction and loyalty. 🔗 Read about the transformation happening to the customer journey: https://lnkd.in/g-bqbCd4, and vote in our poll below on what aspects you find matter the most. Let us know!

We know generative AI can improve productivity, expand creativity, and boost efficiency, but it's also just plain fun. Here are some other ways our employees are using AI in their free time: ✈️ Travel Itineraries: Create detailed travel itineraries, including sightseeing spots, restaurants, and hidden gems in a chosen destination. ⭐ BONUS: Use AI to analyze your past travel preferences and suggest new, personalized experiences. AI can also predict and recommend the best times to visit popular attractions to avoid crowds. 🌳 Outdoor Adventures: Recommend hiking trails, camping sites, and other outdoor activities based on current weather conditions. ⭐ BONUS: Use AI to track real-time weather updates and suggest the best times and routes for your outdoor activities, ensuring safety and optimal conditions. AI can also recommend nearby outdoor gear rental shops or stores based on your activity. 🎯 Game Night: Suggest board games, card games, or video games tailored to the group's size and interests. ⭐ BONUS: Use AI to quickly personalize games like Memory, Guess Who, or Monopoly with your friends and family. AI can also create custom trivia questions based on the interests of the participants. 🛠️ DIY Projects: Generate ideas for do-it-yourself projects or crafts that can be completed over the weekend. ⭐ BONUS: Use AI to provide step-by-step video tutorials or augmented reality (AR) guides to assist you in completing the projects—or share with friends! AI can also recommend local stores where you can purchase supplies or suggest alternative materials you already have at home. 👋 Volunteer Opportunities: Identify local volunteer activities or community service projects to participate in. ⭐ BONUS: Use AI to match your skills and interests with the most suitable volunteer opportunities and track your impact. 🐶 Pet-Friendly Activities: Recommend activities or places to visit with pets, like dog parks or pet-friendly cafes. ⭐ BONUS: Use AI to create a personalized pet activity schedule that includes exercise, socialization, and training sessions. AI can also provide tips on pet care and health based on your pet’s breed and age. 🧘♀️ Relaxation Techniques: Provide suggestions for relaxation techniques, such as meditation, yoga, or reading, to unwind over the weekend. ⭐ BONUS: Use AI to create personalized guided meditation sessions or relaxation playlists tailored to your mood and preferences. How else are you using AI outside of work? Let us know in the comments below. Our AI advisory experts can help make sure you're getting the most out of your AI investment or help you build a strategy if you haven't gotten started. Fun included, guaranteed.

With nearly 20 years of experience serving partner organizations and initiatives, we've discovered that partners are more inclined to utilize MDF when they can clearly see its benefits. Establishing a transparent MDF performance feedback loop between you and your partners is essential for guiding program and funding optimizations, as well as for achieving immediate results. Empower your partners to make the most of MDF by: • Highlighting data that demonstrates the impact of MDF-funded activities across your partner network • Reinforcing your commitment to providing regular performance insights • Encouraging your partners to share their performance data as well Take action now! Dive deeper into this tip and explore other strategies for maximizing MDF use in our latest article: https://lnkd.in/giWcCG4G

AI isn't just a buzzword—it's a game-changer for optimizing marketing efforts and achieving real, measurable results. "With AI, you can focus on educating your audience, moving them through the buyer's journey with content that's easy to consume and understand," explains Paul Shirer, Principal of AI, Automation & Analytics. Curious about how AI can transform your marketing strategy? Here are 20 powerful ways AI can make a difference. Check out key use cases such as: 1️⃣ AI-Driven Marketing Budget Allocation Optimization: How much more effective could your campaigns be with smarter budget allocation based on historical performance data? 2️⃣ AI-Personalized Website Greetings: Want to boost user engagement? Tailor website experiences for each visitor to keep them coming back. 3️⃣ GenAI-Powered Interactive Product Demos: Imagine offering immersive product experiences that captivate your audience and drive conversions. Don't miss out on the AI revolution! Getting started with even a single use case can innovate your strategy. Our team is well-versed in generative AI and ready to help maximize your marketing impact. #AI #marketing

With near-term profitability and sustainable long-term growth as their new charter, technology marketers are recognizing the foundational importance of customer relationships and loyalty. To succeed in the evolved, mature technology marketplace, forward-thinking leaders understand that maximizing the customer journey means finding revenue everywhere, expanding existing account footprints, and minimizing churn. And, with 70% of CX leaders rethinking their entire customer journey, this is the year of massive transformation.  Our Principal of Digital, Tim Gunderson, and team dive deep into the topic of customer journey orchestration and the reasons why more orgs are pivoting focus to this in 2024-2025. https://lnkd.in/g-bqbCd4

Effective product marketing is as important a component of business success as product development or sales. Here are a few questions Engagement Manager John Powell recommends to help determine if your marketing bill of materials (BoM) is generating the maximum value of awareness among sellers, partners, and customers. 1️⃣ Does your sales team understand the top three core values your solution offers? When speaking with customers, can they clearly articulate this value?  Effective product marketing managers recognize that sales enablement is as important as external activity. After all, your sellers are your first customers. Without carefully constructed fluency from product marketing, your customers and prospects may hear disconnected storytelling of limited value. 2️⃣ Is it easy for your customers to know exactly how your solution shines versus alternatives?  In many industries, there can be dozens of competing solutions. Unless your solution is so unique you have no direct competitors, getting to the heart of your differentiated story is imperative. For those circumstances when your innovations don’t have direct competitors, it’s product marketing’s responsibility to develop a compelling narrative explaining why the absence of your product is not in the customer’s best interest. 3️⃣ Do sellers, partners, and customers understand where your solution fits within the larger ecosystem and the overall value your organization delivers?  In many larger enterprises, your product may be a part of a larger picture. Having a story that combines product value + platform/ecosystem value + company value creates a much more compelling story. 4️⃣ Does the market (analysts, researchers, publications) view your solution positively and talk about your solution in the way you want them to?  If you have visibility into key market analysts and researchers or you are presenting in front of an industry audience, you want to artfully educate them so they can effectively advocate on your behalf. ❓ How do you ensure that your product’s unique selling points are clearly communicated across all customer touchpoints? ⬇ Need help? Our contact information is in the comments.

Are you leveraging the full potential of your customer base? Here, Tim Gunderson, Principal of Digital, shares a snapshot of three proven strategies to revolutionize your customer journey: 🔄 From Bottom-Up to Top-Down: Make customer journey orchestration a top-down, executive-level priority. Discover how integrated data and coordinated strategies can create a seamless experience and eliminate fragmentation. 🔄 From Inside-Out to Right-Side-Out: Start with customer needs and real-world value, not internal perspectives. See how leading companies use customer sentiment and data to guide marketing efforts and achieve a meaningful impact. 🔄 From Backward-Facing to Forward-Looking: Embrace AI and predictive analytics to anticipate customer behavior and personalize experiences. Learn how to move from reactive to proactive strategies that anticipate customer behavior and personalize experiences. ❓ How do you balance between reactive and proactive customer engagement strategies? Which approach has yielded better results for your business? 🔦 Dive into these strategies—and what's causing this shift— in our blog article "The Transformational Power of Customer Journey Orchestration" in the comments below. 👋 And if you find these options are easier said than done, our team is experienced at enhancing customer satisfaction and driving retention and revenue. Contact us today to learn more: https://lnkd.in/gi-5i3iD

Many marketing leaders know they should be leveraging AI-driven insights, but don't know where to start. 🤷♂️ Paul Shirer 🔥, Principal of AI, Automation & Analytics, recommends 4 top use cases to begin implementing AI-enhanced data techniques into your strategy: 1️⃣ Analyze Individual Customer Data Points • Create highly personalized segments for more targeted and effective campaigns. • Ensure your marketing messages resonate with specific customer needs and preferences. 2️⃣ Leverage Machine Learning for Predictive Intelligence • Develop lead scoring, best customer profiles, and churn profiles. • Stay ahead of market trends and make proactive decisions to retain customers and improve lead conversions. 3️⃣ Ingest Data into AI for Deep Analysis & Recommendations • Perform deeper data analysis to uncover actionable insights. • Receive clear recommendations on what to do next, optimizing your marketing strategies with confidence. 4️⃣ Create AI-generated Narratives with Data Stories • Transform complex data sets into compelling narratives. • Facilitate better communication and understanding among stakeholders, driving strategic actions based on clear insights. With endless ways to utilize artificial intelligence, part of the benefit our team brings is understanding how and when to use AI, and to do it safely and securely. Our analytics and automation practice is a core part of our business and we are built to help you get quick wins while having an eye on the future. Have questions about AI? Just reach out! https://lnkd.in/gi-5i3iD

Many marketing leaders know they should be leveraging AI-driven insights, but don't know where to start. 🤷♂️ Paul Shirer 🔥, Principal of AI, Automation & Analytics, recommends 4 top use cases to begin implementing AI-enhanced data techniques into your strategy: 1️⃣ Analyze Individual Customer Data Points • Create highly personalized segments for more targeted and effective campaigns. • Ensure your marketing messages resonate with specific customer needs and preferences. 2️⃣ Leverage Machine Learning for Predictive Intelligence • Develop lead scoring, best customer profiles, and churn profiles. • Stay ahead of market trends and make proactive decisions to retain customers and improve lead conversions. 3️⃣ Ingest Data into AI for Deep Analysis & Recommendations • Perform deeper data analysis to uncover actionable insights. • Receive clear recommendations on what to do next, optimizing your marketing strategies with confidence. 4️⃣ Create AI-generated Narratives with Data Stories • Transform complex data sets into compelling narratives. • Facilitate better communication and understanding among stakeholders, driving strategic actions based on clear insights. With endless ways to utilize artificial intelligence, part of the benefit our team brings is understanding how and when to use AI, and to do it safely and securely. Our analytics and automation practice is a core part of our business and we are built to help you get quick wins while having an eye on the future. Have questions about AI? Just reach out! https://lnkd.in/gi-5i3iD

Looking to boost MDF usage in H2? ⏰ Simplify the activation process for your partners. Offering a catalog of ready-to-use MDF-approved packages and services can make a significant difference. Consider options like: • Marketing content creation • Personalization for offerings • Paid media services • Lead gen campaign execution • Event support (virtual and/or in-person) Your partner ecosystem comprises diverse levels of marketing expertise, resources, and needs," reminds Kyrsa Dixon, Senior Director of Partner Ecosystems. "This is your opportunity to equip them with the options and support they need to close the year successfully." Read more of Kyrsa's tips on helping partners activate MDF: https://lnkd.in/giWcCG4G #partnerecosystems #MDF #partnermarketing