Bombora

Bombora

Software Development

New York, New York 11,228 followers

The B2B market leader in Intent data

About us

Bombora is the leading provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations. The source of this data is the first co-operative of 5,000+ premium B2B media companies. Members contribute content consumption and behavioral data about their audiences that are aggregated into over 10,000+ Intent topics. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.

Website
http://bombora.com
Industry
Software Development
Company size
201-500 employees
Headquarters
New York, New York
Type
Privately Held
Founded
2014
Specialties
B2B, Programmatic, Data Solutions, Big Data, Intent data, Sales, and Marketing

Products

Locations

Employees at Bombora

Updates

  • View organization page for Bombora, graphic

    11,228 followers

    We're honored our Co-founder & EVP Strategic Partnerships, Michael Burton, was recently featured on an episode of the Demand Innovation Series by our partner, Audyence. In the series, Roland Deal, Co-founder & President of Audyence, connects with experts, innovators, and thought leaders in modern B2B marketing and media to discuss topics top of mind! We're grateful for the opportunity to collaborate with Audyence and share our insights to help the community measure and maximize their digital marketing efforts.💡 Tune into this episode to learn 🔸 how to extract the most value from buyers' research 🔸 best practices for using Intent data to enhance performance media strategies 🔸 why we're a trusted source of Intent data Check it out here: https://hubs.ly/Q02Jx7Tf0 #B2Bmarketing #Intentdata

  • View organization page for Bombora, graphic

    11,228 followers

    Do you use Qualified with Salesforce to identify new accounts and start sales conversations? Combine this mighty duo with Company Surge®️ Intent data to increase your pipeline generation! Using Bombora and Qualified you can: 🟠 Target sales-ready accounts and nurture those in research mode 🟠 Prospect smarter to maximize efficiency and conversions 🟠 Engage prospects earlier in the buyer journey 🟠 Create opportunities to cross-sell, upsell, and reduce churn Ready to start using this partnership to its full potential? Find out more here: https://hubs.ly/Q02JmFdd0 #Intentdata #B2Bmarketing #B2Bsales #ABM

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  • View organization page for Bombora, graphic

    11,228 followers

    Our customers don't just get access to high quality data, they get support from an expert team dedicated to their success! We partner with our customers to ingest their data quickly and accurately, and put it to work in areas of opportunity across their go to market strategy. Congratulations to Nina Interlandi Bell, Grace Martin, and Sherry Clark on your promotions! Bombora's customers are in the best hands possible, poised for growth and success. #Intentdata #B2B #GTMstrategy #ABM

  • View organization page for Bombora, graphic

    11,228 followers

    At Bombora, we believe the future looks incredibly promising for brands, advertisers, publishers, and the entire ecosystem. 💡 The challenges around third-party cookies have spurred innovation, leading to new opportunities and strategies, especially with our key partners like The Trade Desk and LiveRamp. Our CEO, Mark Connon, shares his point of view on Google’s third-party decision, how we’re navigating these changes, and preparing for a brighter future. Learn more in his blog here ➡ https://lnkd.in/dqpTjZqZ and let us know what you think about Google's decision in the comments below! ⬇

    The Future is Bright for the B2B Ecosystem - Bombora

    https://bombora.com

  • View organization page for Bombora, graphic

    11,228 followers

    Losing out on potential new clients due to incumbent bias? Bombora's award-winning Intent data uncovers prospects earlier in their buying journey! Siemens (DI), a global leader in factory automation, motion control, and industrial software, had a significant hurdle in engaging leads before they'd completed most of the research journey and incumbent bias set in. After utilizing Bombora’s Audience Solutions, including Company Surge®, they experienced substantial gains, including over 400 new pipeline opportunities and a win/loss rate of 94%! Find out how you can harness the force of Intent data for your manufacturing GTM strategy: https://hubs.ly/Q02HRngN0 #Intentdata #B2Bmarketing #ABM #GTM #GTMstrategy #Manufacturing

  • View organization page for Bombora, graphic

    11,228 followers

    Stand out from the crowd with automated, personalized gifting campaigns that secure that all important first meeting with prospects! 🎁 We collaborated with Sendoso on their latest playbook to breakdown how to build your gifting strategy and the exact steps to start filling your pipeline. Bombora’s Company Surge® Intent data and Sendoso can trigger personalized gifts for you. Find out how: https://hubs.ly/Q02HrLP40 #B2Bmarketing #Intentdata #ABM #MarketingAutomation

    Unlock Efficient Marketing Success with Automation and Personalization

    Unlock Efficient Marketing Success with Automation and Personalization

    sendoso.com

  • View organization page for Bombora, graphic

    11,228 followers

    'Ecosystems are essential' is one of our core values, and part of that includes our dedication to protecting our oceans and beaches with the help of Keep Tahoe Blue. 🌊 Huge thanks to all our Bommies and fur Bom-babies who joined us yesterday at our clean-up at Kings Beach on the North Shore of Lake Tahoe. 🧡 Derek Plowman, Michael Burton, Robin Hohl, Gabrielle Cirimele, Annie Paquette, Jake Henry, Dale Durrett, Eric Means, Katie Aamodt, Brennen Alonso, Sacha Lien, Hsiaolei R. Miller, Jen Steffan, Putney Cloos

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  • View organization page for Bombora, graphic

    11,228 followers

    Target and spend more effectively with intent-driven digital advertising by integrating Bombora Company Surge®️ with your Terminus account! Our data powers Terminus triggers for intent and account-based ad campaigns. So when a target account shows increased interest in a particular topic, your marketing teams can create tailored ads, personalized collateral, and video to engage them. In summary 👉 Engage prospects earlier in the buying cycle to beat your competition by understanding how target accounts behave, effectively prioritizing accounts, and executing personalized content! Get started with Company Surge®️ and Terminus? https://hubs.ly/Q02H7Kw60 #B2Bmarketing #GTMstrategy #ABM #DigitalAdvertising

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  • View organization page for Bombora, graphic

    11,228 followers

    Bombora Company Surge®️ Intent data alerts you when your customers are thinking of leaving, giving you the opportunity to win them back and reduce churn rates! 🚨 When your customers aren’t fully satisfied – or are thinking of leaving – they start researching other solutions on the web and Bombora picks up on these research signals. Since Bombora is fully integrated with the leading CRM and marketing automation platforms, you can quickly apply Company Surge® Intent data into dashboards, customer success workflows, and email sequences to engage your customers BEFORE they churn. Do you want a window into your customers’ true Intent? Request a free demo 👉 https://hubs.ly/Q02GXm2F0 #B2Bmarketing #Intentdata #ABM #B2B

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  • View organization page for Bombora, graphic

    11,228 followers

    We 🧡 hearing how businesses and agencies are using Company Surge®️ Intent data to learn more about the market and understand the true context of a businesses’ research. Thanks for shoutout Blockboard! Blockboard is using Bombora’s industry-leading #Intentdata to understand which industries are more interested than usual in CTV, and the results are interesting! 📺 Check out the insights here: https://lnkd.in/eWM6TKvv

    View organization page for Blockboard, graphic

    697 followers

    We had questions: Which industries are more interested than usual in CTV? And who's showing unusual interest in ad fraud? We turned to the intent-driven insights from Bombora's proprietary dashboard to find the answers. According to Bombora's B2B data from the last 90 days, the Top Five Industries whose interest in CTV is suddenly way above normal are: ✏️Education ❤️🩹 Healthcare 🧑💻 Software 📦 Manufacturing 🧑💼 Business Services And the Top 5 Companies Whose Interest in Ad Fraud is higher than normal are: ✏️ Education ❤️🩹 Healthcare 📦 Manufacturing 🧑💻 Software 🧑💼 Business Services So what does this tell us? The data indicates that: ✅ Companies in the listed industries are exploring CTV solutions far more than they usually do — so they’re newly “in-market” for CTV solutions ✅ Those same industries are also more interested in ad fraud (and possibly ad fraud prevention) than usual — more than other industries, companies in these areas are suddenly looking to protect themselves 🚦Blockboard has some work to do — and now, we know who to talk to about it This is precisely why data and data-driven insights are essential for business growth and efficiency. When the right data is activated, better outcomes are the result. #adtech #CTV #blockchain #AI #adfraud #intentdata

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Funding

Bombora 2 total rounds

Last Round

Debt financing

US$ 20.0M

See more info on crunchbase