Barnes & Noble College Brand Partnerships

As the official bookstore on 770+ college campuses, Barnes & Noble College offers unmatched access to half of all college students nationwide through Z360, our comprehensive approach to engaging the Gen Z college consumer. Our team of college marketing experts connects brands with the Gen Z college audience in-person and online through our e-commerce websites and on-campus media channels. We partner with brands and agencies to build Gen Z research studies to better understand this coveted demographic and strategically customized marketing campaigns to establish lifelong repeat customers. For more information on our marketing programs and insights platform, visit bncollegemarketing.com.

Website

http://www.bncollegemarketing.com/

External link for Barnes & Noble College Brand Partnerships

Industry

Advertising Services

Company size

10,001+ employees

Headquarters

Basking Ridge, New Jersey

Type

Public Company

Specialties

Market Research, Gen Z Marketing, College Marketing, Campus Access, Sampling, Digital Media, Experiential Marketing, Email Marketing, Sweepstakes & Giveaways, Campus Marketing, and Esports