Apply now! The Future of Mentorship Program applications are open until July 31: https://lnkd.in/dqxMnPY #WomenInLeadership #Mentorship #Empowerment
Allison Worldwide
Public Relations and Communications Services
San Francisco, CA 82,037 followers
About us
We’re a global integrated marketing and communications consultancy dedicated to driving growth, innovation and positive change for clients, colleagues and communities. With a diverse range of expertise and a forward-looking mindset, we deliver game-changing results that make a lasting impact. Twitter.com/allisonww_ Instagram.com/Allisonworldwide
- Website
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http://www.allisonworldwide.com
External link for Allison Worldwide
- Industry
- Public Relations and Communications Services
- Company size
- 501-1,000 employees
- Headquarters
- San Francisco, CA
- Type
- Public Company
- Specialties
- Public Relations, Public Affairs, Corporate Communications, Social Impact, Technology, Consumer Marketing, Digital Media, Media Training, International Media Strategy, Thought Leadership, Cause-Related Marketing, Health, integrated marketing, and crisis and issues management
Locations
Employees at Allison Worldwide
Updates
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The countdown to the Paris Opening Ceremonies is on, and as brand marketers, we know the athletes aren't the only ones who've invested time, talent and funds into the games. Brand teams around the world have been focused on getting the most out of their Olympic sponsorships. Now imagine, after all that work, your partnership did nothing for your brand's cultural relevance. Lisa Rosenberg shares how our team leveraged Allison’s proprietary measurement tool Brandgeist℠ IQ to uncover which Olympic brand sponsors have made significant gains in cultural relevance, and which ones haven't (yet) stuck the landing. Read this unique deep dive into the performance to date of Olympic brand sponsors including LVMH, AB InBev Michelob Ultra and Ralph Lauren who are currently leading the pack. Stagwell (LINK) #BrandgeistIQ #BGIQ #Olympics2024 #Paris2024 #Sports #Marketing
Global Partner + President, Global Consumer Group at Allison | Cannes Lions Jury Member 2020-2021 | Clio Awards Jury Member 2018, 2019, 2020-2021 | PRWeek Hall of Femme | PRovoke Innovator 25 - 2020, 2023
As the summer #Olympics in Paris begin, the spotlight isn't just on the athletes, but also the marketers working behind the scenes. Olympic marketing requires not just financial investment but strategic creativity and cultural insights. From Delta introducing 'teamusa' Wi-Fi to special edition cocktails, the details matter. 🍸🛫 Our recent analysis using Brandgeist℠ IQ highlighted brands like LVMH, Ralph Lauren and AB InBev's Michelob Ultra, who've seen significant cultural relevance gains. Are you watching how brands are leveraging their Olympic sponsorships? Allison Worldwide Stagwell #BrandgeistIQ #BGIQ #Olympics2024 #Paris2024 #Sports #Marketing
The Official Brandgeist℠ IQ Olympic Standings
Lisa Rosenberg on LinkedIn
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Allison Worldwide reposted this
Excited to be part of the judging panel this year and see some of the great work coming out of the UK #thedrumawards
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Allison Worldwide reposted this
I recently joined a panel of agency executives (Rebecca Nadilo and Joyce Chua) for a candid discussion led by Lex Bradshaw-Zanger on the state of client-agency relationships in Asia Pacific, hosted by WFA. The verdict? It's complicated. On the upside, agencies are becoming more integral to marketing teams, driving campaigns and managing budgets. This has been good news for greater mutual respect and empathy between clients and agencies. However, increased client expectations, platform proliferation, and budget constraints have made some clients more demanding. Lack of clear roles and accountability can lead to confusion and frustration. Senior involvement – both agency-side and client-side – is key, but can be challenging due to resource limitations. The solution? As with all relationships, success in client-agency dealings can be achieved with: open communication, clear expectations, and mutual understanding. Please let me know what you think. Thank you Laura for having me.
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Dive into the power of collaboration for climate action with insights from the Bloomberg Green Festival in Seattle. Senior Account Executive Tricia Dutton shares key takeaways from leaders across sectors: https://lnkd.in/dqYWgEvU Bloomberg Live #BBGGreenFestival #Seattle #Climate #ClimateAction
Collaborating for Change: Insights from the Bloomberg Green Festival - Allison Worldwide
https://www.allisonworldwide.com
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As we are only days away from the Paris Olympics, the team from Allison Sports and The Harris Poll Sports shares some interesting data from this month's Sports Momentum Index release - check out the video podcast here! https://lnkd.in/d9nYxczZ
Olympic viewership and the launch of Shaun White's Snow League
https://www.youtube.com/
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Allison is at the Farnborough International Airshow this week! Managing Director David Baum shares his insights on how civic leaders can accelerate their efforts in partnership with private sector innovators. #FIA2024
Some Musings from FIA With downpours mixed with a blazing sun, (a typical English summer), spread across the airfield, dozens of representatives from cities, states, and countries, from the U.K., E.U., South Korea, Arkansas, Florida, Quebec, to cities such as St. Louis, and Albany, competed to attract the best and brightest aerospace leaders to plant roots, create jobs and spur innovation in their communities. For many, this could create a generation of prosperity or failure as they watch the next-gen economy fly by. Amidst the fierce competitiveness, I took away a hopeful reminder that when civic leaders partner with private-sector innovators, the sky is the limit. Aerospace at its heart is an integrated, global community, a community that dreams big but also follows the math. Local civic leaders should look toward 2030, not 2025, and accelerate their efforts to attract the business community that takes us to the stars.
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Is it human, or is it AI? People can tell the difference – and some are turning their backs on machine-generated content.
Is it human, or is it AI?
Allison Worldwide on LinkedIn
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From the incredible sports equity conversations at Cannes Lions International Festival of Creativity to President Biden's recent endorsement of Vice President Kamala Harris for President, this summer, conversations about women’s equity have been pushed to the cultural forefront. Lisa Rosenberg shares how Dove, Maybelline New York and Ally are leading the charge on work with impact. #Stagwell #CannesLions2024 #GenderEquity Stagwell
Global Partner + President, Global Consumer Group at Allison | Cannes Lions Jury Member 2020-2021 | Clio Awards Jury Member 2018, 2019, 2020-2021 | PRWeek Hall of Femme | PRovoke Innovator 25 - 2020, 2023
Still fueled daily by the inspiration at Cannes Lions! From Alexis Ohanian Sr.’s powerful insights to Dove’s #TurnYourBack campaign, the push for gender equity was stronger than ever. Add to that President Biden’s endorsement and the subsequent democratic nomination of VP Kamala Harris, and you'll see equity really is in action this summer. 💬 What’s your take on these strides toward gender equity? Share your thoughts below! Allison Worldwide Stagwell Cannes Lions International Festival of Creativity Erin Gallagher #CannesLions #GenderEquity #WomenSupportingWomen #KamalaHarris #HypeWomen #Newsletter
Equity in Action
Lisa Rosenberg on LinkedIn
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Explore the rise of Neo-Chinese style in global #marketing. Read our latest blog from MD Jerry Zhu and VP Tianyi Ma to learn how blending tradition with modern design can drive product #innovation and create new business opportunities: https://lnkd.in/e6YRC_27 #NeoChineseStyle #CulturalTrends
Perspectives On The Role Of Neo-Chinese Style in Marketing - Allison Worldwide
https://www.allisonworldwide.com