The 2024 Bridge Conference is this week! Adstra Nonprofit will be there in National Harbor, MD for all of it, are you going? If so, let's connect, we can be reached at connect@adstradata.com. Let's discuss how we can help your organization raise awareness, fund research and improve lives! Learn more about the conference here: https://lnkd.in/eTPJVyr5 #Bridge2024 #ChampionsinChange #nonprofits #fundraising #donors
Adstra
Advertising Services
Princeton, New Jersey 13,042 followers
The Futureproofed Answer to Identity & Data Orchestration
About us
Adstra maximizes value by ORCHESTRATING data across media and technology, in ways that drive customers’ success. Built with robust and persistent identifiers, Adstra enables action in both the known and anonymous realm, and across both off and online channels. No other provider does this with the same speed, flexibility, cost and restrictionless ease
- Website
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http://www.adstradata.com
External link for Adstra
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Princeton, New Jersey
- Type
- Privately Held
- Specialties
- identity management, data acquisition, consumer data, business data, digital audiences, list management, nonprofit acquisition, identity resolution, Omnichannel, customer experience management, and media measurement
Locations
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Primary
750 College Road East
Suite 201
Princeton, New Jersey 08540, US
Employees at Adstra
Updates
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Patrick Roman Gut, Adstra's SVP, Head of New Business, penned a new article in Digiday with insights on how media consumption spans multiple channels, the advertising industry being further entrenched in a multi-ID world, the importance of brand management, effective targeting, and much more. Read the article here: https://lnkd.in/ePRQcQKK #multiidlandscape #brandmanagement #identity #data #brands #advertising #media
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Adstra Nonprofit is thrilled to welcome back and be working once again with American Leprosy Missions. We are proud to join together in furthering your mission in the the global fight against leprosy and neglected tropical diseases, working to cure and care for those affected, and actually end these devastating diseases in our time. #nonprofits #donors #fundraising
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Exited to share that Emily Kistner, Adstra's Director of New Business & Identity Solutions, will be part of the Summer Seminar Series from Performance-Driven Marketing Institute (PDMI). Join the session on Tuesday 7/23 to learn more on ethical and secure data collection and so much more, register below! #data #privacy #marketing
I'll be joining the Performance-Driven Marketing Institute (PDMI)'s summer series Tuesday 7/23 to talk about all things data privacy. Hear a summary of today's legal landscape from an attorney's perspective, and discuss the implications on performance marketing from the ad tech/data side. Link below to register!
PDMI Summer Seminar Series
thepdmi.com
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A very interesting article from Digital Marketing News plus some thoughts from Charlie Swift on future marketing experiences, ethical and robust data collection, and more. #marketing #data #identity #analytics #firstpartydata
General Manager - Adstra Services | CMO | Shaping the Future of Data Analytics & Customer Acquisition | Transforming the Intersection of Business, Tech & Consumer | Advisory Board Member
Companies grapple with meeting consumer expectations amidst heightened privacy concerns. Recent data breaches have spurred actions like ad blockers and tweaks to privacy settings. Yet, to deliver value, companies require customer data. How do they navigate this dilemma? Enter "invisible experiences," a concept coined by Forrester. It envisions seamless, anticipatory interactions—think automatic doors or smart thermostats adjusting to needs. In marketing, this means using data analytics for personalized content, like timely product reorder reminders, fostering trust. Creating such experiences demands robust infrastructures: ethical data collection, unified profiles integrating first-party data, and real-time processing. Companies like VodafoneZiggo and RevZilla excel here, boosting revenue by tailoring interactions. Embracing invisible experiences respects privacy, positioning businesses as innovators amid regulations. It blends convenience with responsibility, fostering loyalty in an evolving marketplace. #InvisibleExperiences #CustomerEngagement #DataPrivacy #BusinessInnovation
Why Invisible Experiences are the Future of Marketing
https://www.dmnews.com
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Some privacy and consumer data thoughts from Jason Bier, Adstra's General Counsel & Chief Privacy Officer. #privacy #data #identity #datamanagement
If you’re a casual consumer, you may ask yourself – “Why should I really care about my data privacy? Does it really matter?” It matters and matters A TON. Consumer data is like modern-day gold and has to be treated as such. You’re not just going to take a lazy approach to something as valuable as gold. You’re going to protect it at all costs and go to great lengths to ensure it's managed properly. Protect your customer’s data and treat it with the care it deserves. #DataPrivacy #Data #ConsumerData
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Affiliate Summit East is coming up, July 29-30 in NYC. If you are attending, Jack Lynch will be there, connect with him to learn how Adstra's identity and data solutions can help! #ase #identity #data #solutions #affiliateprograms
Excited to be attending Affiliate Summit East later this month! Let's meet to discuss how Adstra's data and identity solutions can optimize your affiliate programs. DM me if you would like to schedule time. https://lnkd.in/eNMZjNCZ #AffiliateSummit #DigitalMarketing #DataSolutions #Publishers #IdentityResolution #FirstParty
Affiliate Summit | Affiliate Summit East
affiliatesummit.com
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Some thoughts from Jason Bier, Adstra's General Counsel & Chief Privacy Officer, on first-party data, answering challenges to publishers, signal collaboration and more, plus an informative article from Digiday. #cookies #privacy #firstpartydata #data
Publishers are now activating their first-party data “ as a durable, privacy-first and wholly-owned substrate to support ad targeting and personalization.” Looking deeper into this, “47% believe activating their first-party signals is the most promising solution to cookie deprecation.” An answer to the third-party cookie depreciation across advertising is an extremely challenging one to find. But it looks like publishers have a strong confidence that signal collaboration could be key. #Cookies #Advertising #Privacy #SignalCollaboration
How signal collaboration is unlocking the power of publisher first-party data
digiday.com
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Adstra Nonprofit was a very proud sponsor and supporter of BrightFocus Foundation's Benefit Concert for Cures in Nashville last week! This extraordinary gathering shined a light on the exemplary scientists that are driving exciting research forward to end Alzheimer's disease, macular degeneration, and glaucoma. Tom Fleming, Adstra's SVP, Donor Acquisition got in the spirit, along with Stacy Pagos Haller, President and CEO at BrightFocus Foundation! #brightfocusfoundation #nonprofit #donors #research