Abel Communications

What an amazing showing at Friday’s dedication ceremony for Terry’s Locker, stocked by UnitedHealthcare. Washington Commanders WR Terry McLaurin, alongside dedicated UHC staff, students and faculty of McKinley Technology Middle School, prepared fresh lockers for the upcoming school year, stocked with personal hygiene products. Clean clothing and access to personal hygiene products can make a significant difference in a student's day-to-day life, helping them to focus better in class and participate more fully in school activities. We are proud to support this program, offering students access to key health and wellness resources. Thank you to Terry and the Terry McLaurin Foundation for your work on behalf of children in the Capitol region. Thank you to McKinley Technology Middle School for your partnership. And thank you Sports Illustrated for capturing the excitement of the day! https://lnkd.in/eC23RnR7

Having the courage to follow through on an initiative you value amid a charged political landscape is the mark of integrity. That’s what our client GRF CPAs & Advisors did by emphasizing their Diversity, Equity, and Inclusion initiatives. Through a comprehensive campaign and media relations strategy highlighting their efforts, challenges, and achievements, we helped position GRF as a company dedicated to fostering a more diverse and inclusive workforce. Check out the full case study here:

We’re thrilled to announce that Abel Communications is now a partner of the Worldcom Public Relations Group! Joining this organization allows us to connect with PR firms across the globe, broadening our industry expertise and helping us better serve our clients. More details about this new partnership and the Worldcom organization can be found in the press release below:

Congratulations to Frances Toni Draper, CEO and publisher of our client The AFRO-American Newspapers 👏

“All of us in marketing and communications have both a responsibility and an opportunity to use [AI] tools to increase our output while retaining our humanity and personal touch.” As our industry navigates each new wave of AI advancements, one question continues to emerge: What should we use AI for? In this week’s blog post, Greg Abel explores the ethical and strategic line between what aspects of our work we should reserve for human creation and what we can effectively outsource to AI tools. Check out the full blog here: https://lnkd.in/dqv73nsK

Thank you to The Daily Record for spotlighting our incredible class of scholarship recipients! Through Point Breeze Credit Union's 18th annual scholarship awards, we awarded $40,000 to 20 outstanding local high school students. As each student embarks on their journey to college this fall, we are proud to support their pursuit of academic excellence and financial literacy. #FinancialLiteracy #Scholarship #CommunityBanking 

I had the opportunity to witness first-hand the power of community on Wednesday as I attended the The AFRO-American Newspapers Juneteenth breakfast. A few favorite moments... AFRO publisher and host Frances Toni Draper brought together an impromptu choir to begin the morning of presentations and remarks with joy and song (shout out Lenora Howze); the keynote by Karsonya (Kaye) Wise Whitehead, Ph.D., was a master class in public speaking, combining a powerful message with an authentically human and passionate presence; and upon asking Baltimore Mayor Brandon Scott for a photo, he did us one better by grabbing my phone and capturing a selfie for myself and Dr. Draper and fellow Leadership classmate Jennifer Herwig. A wonderful morning and a great reminder to get out and be a part of Baltimore's community.

Don’t be afraid to experiment! Last year, we worked with Point Breeze Credit Union on a financial literacy campaign, creatively engineered to drive interest in home equity loans. An eBook called “What Would You Do With $150K” served as the centerpiece for the campaign, amplified by a giveaway featuring Black+Decker appliances. This approachable illustrated eBook paired with the giveaway fostered brand engagement while demystifying an often misunderstood financial tool, leading to over 600 downloads in the first month of the campaign alone. Take a look at the full case study here:

Taking a stand for something can feel scary amid divisive politics and language, but it’s more important than ever for brands to use their voice for the causes they believe in. In our newest blog post, Greg Abel considers how bravery –– from sharing your values to taking definitive actions to illustrate your point –– can help your brand stand out. After all, who wants to align with a brand with no meaning? Read the full blog here:

Earned media coverage has become increasingly challenging as American media consumption changes and media organizations continue to consolidate. So what can brands and leaders do to secure coverage? In our latest blog post, Nick Jones explores how paid contributed Thought Leader memberships can help people stake their place in the conversation. By taking advantage of these platforms, Thought Leaders can ensure a steady stream of content that highlights their expertise and unique perspective 🎥📱 Read the full blog here: