Consumers love summer for grilling out, fresh produce and beverages – functional, non-alcoholic and more. The June Consumer Digest is available now, with insights into shopper behavior that's shaping grocery trends like an increased spend in seasonally-relevant categories. 🍉🍦🧴 Show me more: https://bit.ly/4bpARqk 📷 Insights Account Executive, Kayla Roesch #8451Proud #ConsumerBehavior #ShopperInsights #GroceryTrends
84.51˚
Business Consulting and Services
Cincinnati, Ohio 47,930 followers
A retail data science, insights and media company creating more personalized and valuable experiences for shoppers.
About us
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, we leverage first-party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail advertising solution, Kroger Precision Marketing.
- Website
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http://www.8451.com
External link for 84.51˚
- Industry
- Business Consulting and Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Cincinnati, Ohio
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Data Science, Customer Engagement, Media Optimization, Retail Media , Media Planning, 1st Party Data, Kroger Precision Marketing, Digital Media, Data Insights, Advertising , Insights, Engineering , Consulting, Science, Consumer Research , Product & Design , Behavioral Analytics, Consumer Packaged Goods , Trade Associations , Agency, Agencies, Health, Technology , Media, and Insights
Locations
Employees at 84.51˚
Updates
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Fresh insights and cutting-edge market research techniques? We'll be there in a New York minute. Our Commercial Insights & Loyalty team had a blast at Quirk's New York last week. But it wasn't all play...between speaker sessions, meetings and photo booths, they were able to catch up with clients in the 84.51˚ Work Zone 😉 Quirk's Media | Logan Davis Villarreal | Jenaye Andrews | Kimberly (Chen) Herzog | Patricia (Pat) Sharp | McKenna Ryan | Elijah Kelly #8451Proud #QuirksNewYork #MRX #ProudSponsor
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If there's one color we love as much as purple, it's green. Among other eco-friendly achievements, we're proud to run 100% on renewable energy, recycle 40% of our materials and divert tens of thousands of pounds of food and paper waste to compost each year. We're just getting started—learn more about our commitment to sustainability in our inaugural CSR report, Good 360˚: https://bit.ly/4bt86Jh 📷 Campaign Manager, Kroger Precision Marketing, Carly Schaible #8451Proud #CSR #DEIB #Community #Sustainability #DataForGood #LivingOurPurpose
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Today's shoppers juggle countless daily decisions including the responsibility of grocery shopping and meal preparation. Our latest research shows that some generations struggle more than others in finding enough mental energy to complete these tasks, with baby boomers experiencing low difficulty while Gen Z reports the greatest strain. How can brands tailor their strategies to simplify planning and reduce stress? Find out in a new blog: https://bit.ly/46orFlc #8451Proud #ConsumerBehavior #Insights #GroceryTrends #ShopperStrategy #GenerationalResearch #MarketResearch
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Wasted advertising impressions are as bad for the planet as they are for business. So what can we do to make programmatic advertising both effective and eco-friendly? Industry leaders explored this question and presented innovative solutions during a panel at the Cannes Lions International Festival of Creativity. Hosted by Kroger Precision Marketing (KPM), the discussion featured industry leaders Brian O'Kelley (Scope3), Rich Astley (choreograph) and Cara Pratt (KPM). Key takeaways: 🔹 The importance of Quality CPM (QCPM) that includes viewability, attention and carbon impact. 🔹 How leveraging precise retail sales data can significantly reduce carbon emissions in programmatic campaigns. 🔹 The critical role of education and industry standards in promoting sustainable practices. Read the full blog post for more insights and join the movement towards greener advertising: https://bit.ly/3zYionB #KrogerPrecisionMarketing #8451Proud #CannesLions #Sustainability #DigitalAdvertising
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Our next spotlight features an employee that college recruits are sure to meet. Read about Keith Harris, MBA's transition from business development to HR, his pivotal role in shaping 84.51˚'s talent pipeline and more: https://bit.ly/3YguBOC #8451Proud #EmployeeSpotlight #Recruiter #UniversityRecruiter
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84.51˚ reposted this
Get ready for an awesome upcoming webinar with Dan Brach, Director of Insights at 84.51˚! Once a digital trend, omnichannel shopping has become the norm. To connect with consumers, brands are required to adapt their approaches, invest in digital touchpoints and enhance their consumer insight understanding. Join us to explore what is important to today’s hybrid shopper, what drives their behavior and how it has evolved over time. We’ll also unpack key strategies to engage, convert and assure today’s online shopper. Reserve your spot now! https://bit.ly/3zS7uzO #Webinar #CatMan #Omnichannel #DigitalTrends #OnlineShopper
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Curious how a Software Engineering intern spends their days at 84.51˚? Follow along with Lejohn Thomas in our Chicago office from boot up to power down and everything in between (like coding, mentorship and quality time with the other interns). 👨🏾💻 #8451Proud #DayInTheLife #DITL #SoftwareEngineering #Intern
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Please join us in congratulating Delora Carlson MScA, CPIM and Sydni Berkhalter on their completion of the Power Squad program! 🎉 This unique leadership development experience, created by the Cincinnati Chamber Of Commerce in collaboration with 84.51˚, empowers high-achieving women of color to grow their careers through guidance from Executive Coach Patrice Borders, JD. #8451Proud #CareerDevelopment #Leadership #DEIB
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Our agency and brand partners in Chicago had the coolest kick-off to National Ice Cream Day. Thanks to Kroger Precision Marketing, sweet treats were delivered frozen (and with a smile) directly from Kroger!🍦
What a fun day hitting the streets of Chicago with the Kroger Blue Truck yesterday for our first ever ice cream social. Awesome way to show first hand the value of Kroger Boost (delivery) memberships, fresh/frozen to your doorstep, and impact that KPM/84.51˚ is bringing our partners and customers. 🍦🧊🚚 We loved passing out ice cream to our fantastic agency and brand partners. Truly couldn’t have asked for better weather and a better team. Thanks to all who helped and joined us! #freshforeveryone #krogerprecisionmarketing #retailmedia #iscreamyouscream
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