You're aiming for success in a CSR career. What essential skills do you need to excel?

Es fundamental entender el pensamiento ético y moral, entender cuáles son tanto los principios como los fundamentos de la matriz ética. Por tanto, la idea es iniciar un diálogo abierto que busque confluencias en el desarrollo de las personas.

Whilst you might want to fix the world in your job, most of the time you will only be able to work on improving a few things. Whilst this can feel distressing, it is important to understand the key positive changes that your business can make, and work to maximize these positive impacts. Tie these in with the core of your business, and find the most suitable and impactful ways that your business can tackle the most pressing ethical issues impacting your consumers, your business, and you.

Es por esto que se parte de intereses comunes, se va optando por prioridades y, luego, se amplían a partir de objetivos e indicadores. Entonces, apostamos a una retroalimentación constante del proceso con los grupos de interés.

Conducting a materiality matrix will be helpful in truly understanding your company's aims and ambitions. Once you have this, you can then understand which workstreams are more likely to be accepted, as they tie in with the company's strategic priorities, and you can then learn how to tell the story of other initiatives to make them relevant to your company. E.g. if you company states that deforestation is a top priority, you can then find the links to deforestation in projects that you want to implement.

For CSR initiatives to be aligned with business objectives, it is essential to present them in a language that resonates with business leaders—most likely in terms of dollars and financial profit. Explain the return on investment (ROI) for CSR spending, highlighting benefits such as increased brand awareness, reduced risk of litigation due to unsustainable practices, and decreased employee turnover.

In a CSR career, having a strategic vision 🔍 is crucial. This involves aligning business objectives with social and environmental initiatives to create sustainable value. Understanding how to integrate CSR into the company's core strategy ensures that initiatives are not just charitable efforts but strategic decisions that benefit both society and the business. Anticipating future trends and having a broad perspective helps in staying ahead in CSR, ensuring proactive rather than reactive engagement with social responsibility. This strategic foresight is essential for leading meaningful change and driving impactful CSR outcomes. 🌱💼

Understanding an organisation's core goals is vital as it would set tone for the CSR goals as well ensure alignment of goals and projects to be set.

Communication is crucial in helping stakeholders understand the reasons behind our CSR initiatives. This is where storytelling plays a key role. It’s important to understand your employees, customers, and investors—what resonates with them? If they are family-oriented, frame your sustainability initiatives as efforts to protect future generations. Regularly communicate your initiatives through monthly reports and social media.

For me, communication skill is the most important to avoid miss information, avoid miss guidance, avoid false understanding and to maintain physiological condition all stakeholders in the CSR

Stakeholder sensitivity and management is particularly important because CSR professionals are constantly engaging with various stakeholders from management, donors, and partners to beneficiaries and vendors. It's important to learn how to engage effectively with each group and more importantly, the personalities of the individuals within the stakeholder group.

This is a key skill, and if you can learn to understand different stakeholders concerns and priorities, you can better tell the story of your own workstream and how it benefits them, or mitigates their concerns, helping to get wider buy-in from the business.

Hay que dejar claro el método de intervención, sí bien tiene que aportar a la mejora de calidad de vida, es importante tener elementos ajustables y flexibles. Cuando se lideran estos procesos, la empatía y honestidad son base para los cambios significativos.

Hay que evaluar el impacto de las actividades comerciales en la sociedad y el medio ambiente, utilizando datos para informar decisiones y medir el éxito. Por ejemplo, empresas como Unilever y Patagonia destacan por su enfoque en la sostenibilidad. Unilever utiliza datos para reducir su huella de carbono y mejorar la eficiencia de sus operaciones, mientras que Patagonia evalúa el impacto ambiental de sus productos y promueve prácticas de consumo responsable. Yo haría un esfuerzo por desarrollar habilidades analíticas para interpretar datos y tomar decisiones informadas, asegurando que las iniciativas de RSC realmente beneficien a la comunidad y al entorno.

In looking for success, you should be capable to see opportunity in everything you do. Be a mentor to others in your field: the ideas could spark a bright project to someone else. It might eventually make you a consultant. Keep yourself up to date with the trends, interests and global shifts: This way you are skilled to cope with any question you come across (with a probable answer). Become a people person: respect equally and know the value of connectivity. Do it differently: Don't repeat the same old CSR practices that every other company does. You will surely get rewarded if you pitch it correctly. And Lastly contribute. There's nothing like learning from someone; also giving it back in return.