Struggling to align with the marketing team on lead quality and quantity?
Sales prospecting is a critical skill for driving business growth, but it often hits a snag when sales and marketing teams can't agree on lead quality and quantity. The friction between what marketing thinks constitutes a good lead and the sales team's expectations can lead to wasted efforts and missed opportunities. Understanding the common ground and working towards a unified goal are essential for aligning these two powerhouses of your business strategy.