How can you improve email marketing campaigns with social media?

Ways to improve email marketing campaigns by utilizing social media is to include social media link buttons in email newsletters so your subscribers can share your email content to their social media feeds, exclusive social media offers to encourage subscribers to sign up for your email newsletter to receive them, and leveraging social proof through testimonals and reviews, as well as continuing a consistent brand identity in your email design that complements and matches your social media branding.

Encourage cross-subscriptions to your email newsletter and social media accounts by offering engagement prizes that are only available for community members who are subscribed or who create an orginal post as part of a user-generated content marketing campaign.

Additional ways to segment your audience beyond their interests, behaviors, preferences, or demographics: 1. Purchase history: what services or products and how much spent how often 2. Website behaviors: what pages they open and what they click on 3. Email engagement: how often they open and click your emails 4. Self identification into groups on your community engagement platforms (such as self-assigned Discord server roles)

A few additional ideas to consider: Collaborate with influencers in your niche and have them promote your email newsletters on their social media channels, and reciprocate the favor. Give your email subscribers exclusive offers that they can only get if they also follow you on social media. This increases cross-platform engagement. Crowdsource Ideas: Use social media to ask your audience what they would like to see in your email newsletters and vice versa. This creates a more user-centric approach.

Some of the key ways that the social media strategist role is changing: 1. Increasing focus on data and analytics as new tools become available. 2. Emphasis on storytelling and creativity as more emphasis is put on community. 3. Increased adaptability and agility as trends are changing faster than ever. 4. Increased collaboration with other departments. 5. More influencer marketing campaigns. 6. Greater involvement in social commerce and online selling. 7. More emphasis is put on social listening.