Here's how you can master new skills in Strategic Communications using online resources.

Sharing your ideas, perspectives, and resources. I think it's key to make sure you are sharing with the community your work, but also what takeaways you have. Additional must follows in the field of strategic communication will be helpful. The goal here is to help build the knowledge base in the field with cultivating a collaborative and mentorship vibe within the online community. By sharing resources, others will follow.

Once you identify the purpose of your brand, product or service and align it with your 3 core values it become clear what your ‘voice’ will be for a customer or media journey. By using our Powerful Steps 5 point story framework which I developed after representing top performing brands and thought leaders for two decades you can then use 5 key story lines which you can choose tonight rinse and repeat in communication to others dependent on the topic you wish to promote. Make an effort to know your target audience. Who are they? What do they do with their time in terms of learning about new products or services and most importantly what value or solution can you provide to a challenge they may be having.

Mastering new skills in strategic communications online involves structured learning and practical application. Start with reputable courses on platforms like Coursera or LinkedIn Learning, which offer expert-led modules and certifications. Supplement your knowledge with webinars, virtual workshops, and interactive forums like Reddit or LinkedIn groups to network and gain insights. Stay updated with industry trends through blogs, podcasts, and YouTube channels like PRWeek and Harvard Business Review. Practice skills through real or simulated projects on platforms like Simpli.fi. Seek feedback and engage in peer reviews or mentorship programs to continuously refine and enhance your abilities.

Como líderes, es importante estar a la vanguardia de nuevas tendencias en comunicaciones, las cuales nos ayudarán a desarrollar estrategias más efectivas y alineadas con los objetivos corporativos. Afortunadamente, existen numerosos recursos en línea que nos permiten mejorar nuestras competencias de manera flexible y accesible. Desde cursos especializados, talleres, webinars y artículos de expertos que lo proporcionan de manera gratuita o de paga. Aprovechar estos recursos no solo enriquece nuestro conocimiento, sino que también nos permite implementar prácticas innovadoras que fortalecen la conexión con nuestros equipos.

Una forma para desarrollar habilidades de comunicación estratégica es mediante plataformas especializadas. Algunas plataformas que conozco son Coursera, Linkedin Learning, Udemy

If you want to be relevant in strategic communication field, keep yourself engaged with online learning, panel discussions with contemporary leaders, video courses, etc. A lot of innovative ways are being uncovered in communication making it goal oriented and faster problem solver.

Certainly, here’s a shortened version: --- Investing in online courses helps employees master new skills and stay competitive. These flexible courses provide access to industry expertise and demonstrate the company's commitment to professional growth. Encouraging online learning enhances individual performance and brings fresh ideas to the organization. Integrating new skills into daily tasks fosters continuous improvement and adaptability, ensuring the team remains agile and prepared for future challenges.

While online courses might expand your knowledge on certain areas, it serves more as a compass to give you direction on which expertise you do want to hone and surround yourselves in like-minded people. However, to improve on your strategical communication, plenty of excercise and willingness to take the extra miles beyond the course is needed. This is to potray how you communicate that knowledge that you just obtain, or even better, find & present the connections to your own experiences & share practical knowledge.

Digital communication is the 'order of the day'. If you are weak here you are likely to be weak in other domains of strategic communication too. Enhance digital communication by taking online courses on platforms like Coursera or LinkedIn Learning to learn best practices. Use tools like Zoom or Microsoft Teams for virtual meetings and Slack for team chats. Practice writing clear and concise emails. Engage with social media platforms like Twitter and LinkedIn to build your network. Participate in online forums to improve your ability to communicate ideas effectively. Regularly seek feedback to refine your approach.

Choose courses with industry recognition. Platforms like Coursera and LinkedIn Learning offer courses from renowned institutions. The structured learning path ensures comprehensive coverage of topics, helping you build a robust skill set in strategic communications.

Desde mi experiencia puedo destacar algunos puntos que permiten comunicar de manera eficiente: el mensaje que deseamos transmitir y dejar en las personas que lo reciben; el tono y la empatía para poder llegar a ellos; la persuasión amable para lograr objetivos; la disposición para aclarar y/o ampliar información a quienes no se atreven a preguntar en público. Un punteo de los temas ó mensajes principales ayuda a quienes somos visuales mas que oyentes. Sin dudas, el networking aporta mucho valor ( en mi opinión) para conocer y darte a conocer. Nunca sabremos en qué lugar encontraremos nuestro próximo cliente, socio, alianza, proveedor. ¡A por ello! Éxitos.

Los talleres virtuales son ideales para fortalecer competencias de comunicación. En mi experiencia, destaco los siguientes puntos clave: Claridad y Concisión: Expresa ideas de manera clara, evitando tecnicismos. Escucha Activa: Valora preguntas y comentarios, respondiendo de forma empática. Uso de Medios Visuales: Usa presentaciones y gráficos para hacer la comunicación más atractiva. Interacción Continua: Fomenta la participación con preguntas y actividades breves. Adaptabilidad: Ajusta tu estilo según las preferencias del grupo, ya sea verbal o en chat.

Look for workshops with interactive elements. Programs that include role-playing, simulations, or peer feedback are particularly effective. Interactive approaches not only enhances your practical skills but also expands your professional network, creating opportunities for collaboration and career advancement.

Occasionally, I would find something useful and inspirational that I could use in my work. This practice can give a new perspective to some of my experiences. That way I always get a new understanding of ideas and communication efforts.

Diversify your reading sources. Include industry publications, academic journals, and thought leadership blogs to get a well-rounded perspective. Consistently engaging with high-quality reading materials helps you stay informed about industry trends and best practices, fostering continuous improvement and creativity in your strategic communication efforts.

It’s important to keep abreast of the best and brightest in your field of communication. Whether that means an industry vertical or a media type. Read up on short form assets in particular because those have the most challenging job: delivering impact with minimal verbiage, which is critical with decreasing attention spans and the simultaneous deluge of information.

There are so many great video and audio resources for learning new skills in strategic communications. A few of my favorites are PRDaily, the Page Society and Ragan Communications,

Subscribe to channels of leading industry experts. Platforms like YouTube and Vimeo host valuable content. This visual and auditory method of learning can be particularly engaging and effective, offering a deeper understanding of strategic communication concepts and real-world applications.

I have seen this work for me couple of times. Because the more you give people platform to share their ideas them more you get a whole new perspective.

Building your own social voice matters. It works for both you, personally, as well as your organization. Get out there and initiate conversations as well as participating in them.

El llegar a ser estrategas comunicacionales es un aprendizaje constante. - No olvidemos que lo que funciona hoy no necesariamente funcionará mañana y debemos ir adaptándonos a las nuevas generaciones. - El poder de la adaptación y de nuestra flexibilidad es lo que nos va ayudar a fortalecer nuestro skill. - Las redes sociales nos ayudan a mantenernos actualizados y a conocer de qué manera podemos llegar a los demás. - Participar en foros, exposiciones y conferencias, nos dan el conocimiento y las herramientas para comunicar mejor nuestras ideas. Si logramos fortalecernos, entonces generaremos confianza a nuestro alrededor, lo cual hará que seamos referentes para que los objetivos se hagan realidad con el cascadeo esperado.

Participar en grupos o comunidades es un buen medio para testar las habilidades, sobre todo e. La interacción y feedback que puedes recibir de los miembros con distintas experiencias en distintas realidades.

Es clave descubrir qué prácticas de comunicación corporativa tienen las empresas en geografías diferentes a las propias. Conocer estrategias y campañas de otros países ayudará a tener una visión mucho más abierta que después podrás tropicalizar en tu propio país.

Comprender que las estrategias variarán de entorno, público externo o interno y de empresa a empresa. Como sugerencia siempre analizar a quien te diriges y cómo sería más efectivo hacerlo.

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