You're navigating conflicting brand storytelling suggestions. How do you choose the right approach?

1 Assess Needs

When you're swamped with varying brand storytelling strategies, start by assessing your brand's specific needs. Consider what you aim to achieve with your story. Are you introducing a new product, targeting a new market segment, or rebranding? Your objectives will greatly influence the direction of your storytelling. Additionally, understanding your audience's preferences and pain points can guide you in crafting a narrative that appeals directly to them. This tailored approach ensures that your story not only captures attention but also spurs the desired action.

2 Core Values

Your brand's core values are the compass that should guide all storytelling efforts. They are the essence of your brand's identity and should be reflected consistently across all narratives. When suggestions for storytelling come in conflict, weigh them against your values. If a proposed strategy doesn't align with these values, it's likely not the right fit for your brand. A story that is authentic and rooted in your brand's principles will resonate more deeply with your audience, fostering a stronger, more meaningful connection.

3 Audience Insight

Gaining deep insight into your audience is crucial for selecting the right storytelling approach. Understand their demographics, interests, and behaviors to tailor your narrative in a way that speaks directly to them. Listen to their conversations and feedback on social media, forums, and reviews to learn what matters to them. When faced with conflicting advice, choose the storytelling method that best addresses your audience's desires and challenges. The more relevant and engaging your story is to your audience, the more effective it will be.

5 Flexibility Wins

While consistency is important, flexibility allows your brand to adapt and stay relevant in an ever-changing market. Be open to evolving your storytelling as your brand grows and as market dynamics shift. When faced with conflicting recommendations, don't be afraid to experiment with new ideas that could freshen up your brand's narrative. The right approach might be a blend of traditional and innovative strategies that keep your story engaging and current.

6 Evaluate Success

Finally, evaluating the success of your storytelling efforts is essential in choosing the right approach. Set clear metrics for what success looks like, whether it's increased engagement, higher sales, or improved brand perception. When trying out different storytelling suggestions, measure their performance against these metrics. The strategies that move you closer to your goals are the ones to pursue further. Continuous evaluation and adjustment ensure that your brand storytelling remains effective and impactful.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?