You're faced with influencers who overshadow your brand. How do you assert your brand's presence effectively?

Building a strong brand essence is key to standing out among influencers. It's all about clarity in values, mission, and what sets you apart. Consistency in every campaign and collaboration ensures your brand shines through.

We take a lesson from Coca-Cola’s ‘Share a Coke’ campaign on this. Instead of letting influencers take over, Coca-Cola put their brand at the center by personalizing bottles with common names, making the product itself the hero. Collaborate with influencers in a way that highlights your brand’s unique qualities. Encourage them to create content that integrates your brand’s story and values. Ensure your branding elements—logos, slogans, and visuals—are prominent in all influencer content. By making your brand integral to the narrative, like Coca-Cola, you can maintain a strong brand presence.

Understanding the USP( Unique Selling Proposition) of a brand is quite important because uniqueness is something that makes a brand stand out and understand the differentiating factor is important

Collaborating with popular Influencer on social media platforms, global companies advertising and event agencies focusing sharing the same interests helps in proving a fruitful time to the brand

Consider collaborating with micro-influencers who have a smaller but highly engaged following. They often have stronger relationships with their audience and can provide a more authentic brand experience. Work with influencers to co-create content that feels natural and aligns with their style. This creates a sense of collaboration and ensures the influencer's audience connects with your brand in a genuine way. Highlight the value proposition for both you and the influencer. Offer them more than just free products; provide them with an opportunity to connect with a relevant audience and build their own brand.

By having or using attractive visual aids, videos, marketing and showing an emotional connect towards the potential customers is how engagement takes place

Consistent messaging refers to the regular follow ups for strategic collaboration leads to a perception of showing dedication and seriousness towards this alliance for elevating a brand

1) Relevant social media platforms to be chosen related to the brand and product offered 2) Choose the relevant Influencer 3) Collaborations with well established brand names like corporates sharing same interests 4) Relationship with Advertising Agencies and Event Management company