What do you do if you need guidance navigating industry changes in product marketing?

One rule of marketing I believe so much in is never to gamble into a market you don't know about.You might have 10 years experience in fintech and fail significantly as in healthtech.When changing product look for mentor that will prepare you for upcoming problems.This will save you alot of stress.

Look for potential mentors who have relevant experience, expertise, and perspectives in product marketing. Consider professionals who have successfully navigated industry changes in the past, or who are currently leading innovative and effective product marketing strategies. Reach out to your personal and professional networks, such as colleagues, alumni, or industry associations, to seek recommendations and introductions to potential mentors.

Build a genuine and mutually beneficial relationship with your mentor. Take the time to get to know them as a person, and share your own background, interests, and goals. Establish clear expectations and boundaries for the mentorship, such as the frequency and format of your meetings, the duration of the relationship, and the areas where you need the most guidance. Be respectful of your mentor's time and expertise, and be proactive in driving the agenda and outcomes of your interactions.

Actively listen, learn, and apply the insights and advice that your mentor provides. Come prepared to your mentoring sessions with specific questions, challenges, or ideas that you want to discuss. Take notes and reflect on the key takeaways and action items from each conversation. Seek out additional resources and learning opportunities that your mentor recommends, such as books, articles, courses, or events. Regularly update your mentor on your progress and results, and seek their feedback and guidance on how to continue improving.

Express your gratitude and appreciation for your mentor's time, wisdom, and support. Acknowledge the impact that their guidance has had on your personal and professional growth, and look for ways to reciprocate and pay it forward. Offer to help your mentor with their own projects or challenges, or introduce them to relevant contacts or resources. Provide honest and constructive feedback on how the mentorship is going, and suggest ways to make it even more valuable and rewarding for both of you.

Periodically review and assess the effectiveness and relevance of your mentorship relationship. Evaluate how well you are achieving your original goals and needs, and identify any new areas where you need guidance or support. Discuss with your mentor how you can continue to evolve and enhance the relationship, or when it may be time to seek out new mentors or learning opportunities. Be open to ending the formal mentorship on a positive note, while maintaining an ongoing connection and friendship with your mentor.

Continuously seek out new sources of learning and guidance beyond your formal mentorship. Stay up-to-date with industry trends, best practices, and innovations through self-directed learning, such as reading trade publications, attending webinars or conferences, or participating in online communities. Build a diverse network of peers, experts, and thought leaders who can provide different perspectives and insights on product marketing challenges and opportunities.