What do you do if internal communications project metrics are falling short of expectations?

1 Reassess Goals

If your internal communications project metrics are not meeting expectations, it's time to reassess your goals. Are they realistic and aligned with your organization's capabilities? Sometimes, objectives may be set too high without considering the resources available or the current company culture. It's essential to evaluate whether your goals are still relevant and attainable. Adjusting them to be more in line with the reality of your situation can provide a clearer direction and a more achievable target for your team.

2 Analyze Data

When metrics fall short, dive into the data to uncover the story behind the numbers. Look for patterns or anomalies that could indicate where the communication breakdown is occurring. Is there a particular department that isn't engaging with the content? Or maybe a specific type of communication that's not resonating with employees? By pinpointing these areas, you can tailor your strategies to address these specific issues and improve overall performance.

4 Refine Tactics

Upon identifying the weak spots in your internal communications, it's time to refine your tactics. This may involve altering the channels you use, the frequency of communication, or even the messaging itself. It's important to be flexible and willing to experiment with new approaches. For instance, if email broadcasts aren't getting engagement, consider interactive platforms or face-to-face meetings that may encourage more active participation.

5 Monitor Changes

After implementing changes, it's crucial to monitor their impact. Set up a system to track real-time metrics so you can quickly see what's working and what's not. This ongoing monitoring will help you make incremental improvements and avoid the same pitfalls in the future. Remember, improving internal communications is a continuous process, and staying vigilant in your measurement practices is key to long-term success.

6 Provide Training

Sometimes, falling metrics can be attributed to a lack of understanding or skills among your team members. Providing training and support can empower them to effectively contribute to the project. Whether it's teaching them how to use new tools or improving their communication skills, investing in your team's development can have a significant impact on the performance of your internal communications project.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?