How can you use video interviews and assessments to improve your communication strategy?

Video interviews and assessments are not just tools to screen candidates, but also opportunities to communicate your employer brand, culture, and values. In this article, you will learn how to use video interviews and assessments to improve your communication strategy and enhance your candidate experience.

1 Choose the right video format

Depending on your hiring goals, budget, and timeline, you can choose from different video formats to conduct interviews and assessments. For example, you can use live video interviews to have a real-time conversation with candidates, or you can use pre-recorded video interviews to ask candidates to record their responses to a set of questions. You can also use video assessments to measure candidates' skills, personality, or fit for the role. The right video format will help you communicate your expectations, feedback, and next steps to candidates effectively and efficiently.

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Caroline Pennington

Teaching female entrepreneurs how to start, grow and scale their personal brand & business on LinkedIn | Podcast Host 🎙 The Feminine Founder | Founder of ChilledVino | Speaker
Live interviewing is my "go to". I would highly discourage any pre-recorded video because it takes away from the interaction and chemistry piece.
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2 Showcase your employer brand

Video interviews and assessments are great ways to showcase your employer brand and attract talent. You can use video to highlight your company's mission, vision, values, culture, and work environment. You can also use video to introduce your team members, share testimonials, or demonstrate your products or services. By using video, you can show candidates what makes your company unique and why they should join you.

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Caroline Pennington

Teaching female entrepreneurs how to start, grow and scale their personal brand & business on LinkedIn | Podcast Host 🎙 The Feminine Founder | Founder of ChilledVino | Speaker
Video interviews and testimonials are a great way to showcase your employer brand. Content is king and people prefer to interact via video than just a regular job description. It makes the process more engaging and the prospective candidate will be more familiar with your employer brand.
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3 Engage your candidates

Video interviews and assessments are also opportunities to engage your candidates and make them feel valued and respected. You can use video to build rapport, ask open-ended questions, listen actively, and show empathy. You can also use video to provide feedback, recognition, and guidance to candidates throughout the hiring process. By using video, you can create a positive and memorable candidate experience that will increase your retention and referral rates.

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4 Optimize your video quality

Video interviews and assessments require a high level of video quality to ensure clear and smooth communication. You can optimize your video quality by using a reliable platform, testing your equipment, choosing a suitable location, adjusting your lighting and sound, and dressing professionally. You can also optimize your video quality by following best practices, such as looking at the camera, speaking clearly, avoiding distractions, and being prepared. By optimizing your video quality, you can avoid technical issues, reduce misunderstandings, and enhance your credibility.

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5 Analyze your video data

Video interviews and assessments generate a lot of data that can help you improve your communication strategy and hiring decisions. You can analyze your video data by using metrics, such as completion rates, response times, engagement levels, or ratings. You can also analyze your video data by using tools, such as artificial intelligence, natural language processing, or facial recognition. By analyzing your video data, you can gain insights, identify patterns, spot biases, and measure outcomes.

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6 Review and improve your video strategy

Video interviews and assessments are not static, but dynamic and evolving. You can review and improve your video strategy by soliciting feedback from candidates, hiring managers, and recruiters. You can also review and improve your video strategy by monitoring trends, best practices, and innovations in the video industry. By reviewing and improving your video strategy, you can adapt to changing needs, expectations, and opportunities in the talent market.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use video interviews and assessments to improve your communication strategy?

1

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3

4

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1 Choose the right video format

2 Showcase your employer brand

3 Engage your candidates

4 Optimize your video quality

5 Analyze your video data

6 Review and improve your video strategy

7 Here’s what else to consider

Recruiting

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How can you use video interviews and assessments to improve your communication strategy?

1

2

3

4

5

6

7

1 Choose the right video format

2 Showcase your employer brand

3 Engage your candidates

4 Optimize your video quality

5 Analyze your video data

6 Review and improve your video strategy

7 Here’s what else to consider

Recruiting

Rate this article

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