Last updated on Jun 29, 2024

Here's how you can leave a lasting impression when networking in the business services industry.

Networking is an art, especially in the business services industry where making connections can lead to new opportunities and partnerships. To leave a lasting impression, it's essential to approach networking with a strategy that highlights your professional value and personal charm. You want to be remembered for the right reasons: your expertise, your ability to connect, and your genuine interest in others' success. In a field where services can often seem intangible, your personal brand is as important as the service you offer. As you navigate through networking events and meetings, keep in mind that the goal is to build relationships, not just exchange business cards.

Find expert answers in this collaborative article

Selected by the community from 2 contributions. Learn more

1 Be Prepared

Before stepping into a networking event, do your homework. Research the companies and individuals who will be attending. Understanding their business needs and current challenges allows you to tailor your conversation and offer relevant insights. This preparation shows that you value their time and are serious about forming a meaningful connection. Moreover, having a clear understanding of your own value proposition ensures you can articulate how your services can benefit them, setting the stage for a memorable and impactful interaction.

Add your perspective

Alastair Majury, Chartered MCSI

Senior Business Data Analyst | Specialist in Regulatory Compliance & Agile Coaching | Expert in Data Governance & Process Automation | Driving Business Solutions through Strategic Stakeholder Engagement
Report contribution
To leave a lasting impression during interactions, be genuinely interested and engaged. Listen actively and show empathy towards others' perspectives. Communicate clearly and confidently, and follow up promptly after meetings. Demonstrate your expertise by providing valuable insights and solutions. Personalize your interactions and express gratitude to build strong, positive relationships.

Like

Unhelpful

2 Listen Actively

Active listening is a crucial skill in networking. When engaging in conversation, focus on what the other person is saying without thinking about what you'll say next. This not only helps in understanding their perspective but also demonstrates respect and genuine interest. By asking insightful follow-up questions, you show that you're invested in the discussion. This level of engagement often leaves a more significant impression than any elevator pitch could.

Add your perspective

3 Share Stories

Stories resonate more than facts or sales pitches. When networking, share anecdotes that illustrate your expertise and the benefits of your services. These stories should be brief but impactful, highlighting challenges you've overcome or successes you've helped clients achieve. A well-told story can make you and your services more relatable and memorable, fostering a connection that goes beyond the transactional.

Add your perspective

4 Offer Value

Always think about how you can add value to the people you meet. Whether it's a piece of advice, a referral, or an introduction to someone in your network, offering something of value without expecting anything in return can leave a positive and lasting impression. This approach not only demonstrates your expertise but also your willingness to support others in their professional journey, which can make you a go-to person in your industry.

Add your perspective

Shaquille Telford

I help business coaches receive more referrals through high-impact events
Report contribution
I'd say offering value is most important. Give value first. Expect nothing in return. If you do this enough, it will come back to you oftentimes when you least expect it. An introduction or referral is always great. For advice, it's good to give it, but only do so if you know the person will be receptive to it.

Like

Unhelpful

5 Follow Up

Following up after networking events is where many professionals fall short. Send personalized messages referencing specific parts of your conversation, suggesting a meeting to continue the discussion, or sharing an article related to the topics you discussed. Timely and thoughtful follow-up communication shows that you are reliable and truly interested in nurturing the relationship.

Add your perspective

6 Stay Visible

Maintain visibility within your network by regularly sharing industry insights, participating in discussions, and offering help when needed. Use social media platforms or professional groups to stay in touch with your contacts. By consistently being present and contributing to your industry community, you ensure that your name stays at the forefront of people's minds, making it more likely they will think of you when an opportunity arises.

Add your perspective

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

Add your perspective

Here's how you can leave a lasting impression when networking in the business services industry.

1

2

3

4

5

6

7

1 Be Prepared

2 Listen Actively

3 Share Stories

4 Offer Value

5 Follow Up

6 Stay Visible

7 Here’s what else to consider

Business Services

Rate this article

Thanks for your feedback

More articles on Business Services

More relevant reading

Here's how you can leave a lasting impression when networking in the business services industry.

1

2

3

4

5

6

7

1 Be Prepared

2 Listen Actively

3 Share Stories

4 Offer Value

5 Follow Up

6 Stay Visible

7 Here’s what else to consider

Business Services

Rate this article

Thanks for your feedback

Explore Other Skills