Here's how you can identify the key performance indicators (KPIs) for social selling.

Before diving into KPIs, it's essential to clearly define your social selling goals. Are you looking to increase brand awareness, generate leads, or drive sales? Your specific goals will determine which KPIs are relevant. For example, if your objective is brand awareness, you might track metrics like the number of followers or the reach of your posts. If lead generation is your focus, you'll be more interested in the number of new contacts or inquiries received through social channels. Defining your goals upfront ensures that your efforts are targeted and your KPIs accurately measure your success.

One way you can define your social selling goals is the following. Outbound. Start - Genuine conversation Identify - Identify real potential clients Nurture - relationships through content and conversation. Grow - your pipeline through off platform meetings. Focus your content on the nurture aspect when aiming for grow. Focus your content on entertaining or providing introduction insights when aiming to start more genuine conversation

Defining clear social selling goals is crucial for aligning your strategy with measurable outcomes. Without specific goals, your efforts may lack direction and impact. For instance, if your goal is lead generation, consider using LinkedIn's Sales Navigator to identify and engage with potential clients, tracking the number of meaningful conversations initiated. "Your network is your net worth; set clear goals to maximize your social selling potential."

Start by setting clear social selling goals. Decide if you're aiming for brand awareness, lead generation, or sales. Your goals will guide which KPIs to track.

There are 2 measures for social selling, the number of meetings you can get and the revenue you can convert. It's as simple as that. Now there there are a whole bunch of leading indicators, (note: the sales in a CRM, churn, etc is a lagging indicator). What you need to do as a business is implement a social selling methodology, one that is certified by the Institute of Sales Professionals (ISP). This gives the asuraity that you are getting all the foundational steps that and your sales team need to sell in the world today.

Metrics are vital for social selling, but they often miss markers—indicators that identify good candidates or prospects for your efforts. Before diving into metrics and setting goals, it's crucial to identify these markers. Markers include engagement behavior, relevant profile characteristics, network connections, content interaction, and expressed pain points. Start by identifying these markers to create a refined prospect list, then use them to continuously update and target your efforts. This ensures higher engagement rates and better sales outcomes.

There are 2 measures for social selling, the number of meetings you can get and the revenue you can convert. It's as simple as that. Now there there are a whole bunch of leading indicators, (note: the sales in a CRM, churn, etc is a lagging indicator). What you need to do as a business is implement a social selling methodology, one that is certified by the Institute of Sales Professionals (ISP). This gives the asuraity that you are getting all the foundational steps that and your sales team need to sell in the world today.

Select metrics that align with your goals. For brand awareness, count likes, shares, and comments. For leads, monitor click-through rates and direct messages. For sales, track deals closed from social media.

After setting our social commerce goals, we carefully selected metrics that reflected our progress. For our brand awareness objective, we monitored likes, shares, and comments to gauge engagement. This data showed us which content resonated most with our audience, allowing us to fine-tune our approach. When focusing on lead generation, we tracked click-through rates and direct messages, leading to a significant increase in qualified leads. For sales, we kept an eye on deals closed from social media interactions and the average time from lead to sale. This comprehensive tracking ensured we stayed aligned with our goals and continuously improved our strategies.

There are 2 measures for social selling, the number of meetings you can get and the revenue you can convert. It's as simple as that. Now there there are a whole bunch of leading indicators, (note: the sales in a CRM, churn, etc is a lagging indicator). What you need to do as a business is implement a social selling methodology, one that is certified by the Institute of Sales Professionals (ISP). This gives the asuraity that you are getting all the foundational steps that and your sales team need to sell in the world today.

Use analytics tools to study your metrics. Identify trends and top-performing content. This helps you refine your strategy.

In our social commerce journey, analysing data from our chosen metrics proved essential. We used social media analytics tools to monitor performance and identify trends. By paying attention to which types of content performed best and when our audience was most active, we could fine-tune our strategy. For instance, we noticed that video content had higher engagement rates, leading us to create more video posts. Additionally, we discovered that our audience was most active in the evenings, so we adjusted our posting schedule accordingly. This continuous analysis and adjustment helped us improve our social commerce strategy over time, leading to better engagement and increased sales.

There are 2 measures for social selling, the number of meetings you can get and the revenue you can convert. It's as simple as that. Now there there are a whole bunch of leading indicators, (note: the sales in a CRM, churn, etc is a lagging indicator). What you need to do as a business is implement a social selling methodology, one that is certified by the Institute of Sales Professionals (ISP). This gives the asuraity that you are getting all the foundational steps that and your sales team need to sell in the world today.

Based on our data analysis, we continuously adjusted our social commerce tactics for better performance. Initially, some content types were not resonating with our audience, so we experimented with new topics and formats. For example, we shifted from purely promotional posts to more educational content, which significantly increased engagement. We also noticed that posts during specific times, particularly in the evenings, led to higher interaction rates. By adjusting our posting schedule to align with these peak times, we maximised our reach and engagement. These data-driven adjustments helped us enhance our social commerce strategy and achieve better results.

There are 2 measures for social selling, the number of meetings you can get and the revenue you can convert. It's as simple as that. Now there there are a whole bunch of leading indicators, (note: the sales in a CRM, churn, etc is a lagging indicator). What you need to do as a business is implement a social selling methodology, one that is certified by the Institute of Sales Professionals (ISP). This gives the asuraity that you are getting all the foundational steps that and your sales team need to sell in the world today.

One of the most critical lessons we learned in social commerce was the importance of continuous engagement. We made it a priority to respond promptly to comments and messages, ensuring our audience felt heard and valued. Additionally, we actively participated in relevant industry conversations, sharing insights and joining discussions. This consistent presence kept us visible and relevant, which was crucial for maintaining our audience’s interest and engagement. As a result, we saw a significant boost in interaction and loyalty from our followers, reinforcing the power of staying active and present.

There are 2 measures for social selling, the number of meetings you can get and the revenue you can convert. It's as simple as that. Now there there are a whole bunch of leading indicators, (note: the sales in a CRM, churn, etc is a lagging indicator). What you need to do as a business is implement a social selling methodology, one that is certified by the Institute of Sales Professionals (ISP). This gives the asuraity that you are getting all the foundational steps that and your sales team need to sell in the world today.

There are 2 measures for social selling, the number of meetings you can get and the revenue you can convert. It's as simple as that. Now there there are a whole bunch of leading indicators, (note: the sales in a CRM, churn, etc is a lagging indicator). What you need to do as a business is implement a social selling methodology, one that is certified by the Institute of Sales Professionals (ISP). This gives the asuraity that you are getting all the foundational steps that and your sales team need to sell in the world today.