Here's how you can enhance user experience through feedback from usability testing.

It's essential to identify the types of users while you're doing testing because the same solution won't suit every type of user. When you're gathering data, it makes sense to look at different user cohorts based on comprehensibility and what they use your product for in order to get some actionable feedback.

The most effective technique to understand user behaviour is observing them. Make a list of tasks that user needs to do for example ask user to place an order of a keyboard and pay by credit card on an e-commerce site. Now observe the user how user is browsing to reach to the product, is user performing search, can user enter credit card details properly etc. If you get a user who keeps telling why he/she is clicking on specific button or searching along with taking action then it’s icing on the cake. This way you will learn exactly where other users will face challenges.

To start improving user experience, collect comprehensive data during usability testing. Observe how users interact with your product and listen to their feedback. Take detailed notes on what tasks they struggle with, what features they enjoy, and where they encounter confusion. This qualitative data forms the foundation of your user experience (UX) enhancement strategy.

Excellent advice on gathering data for UX enhancement! During usability testing, observe user interactions and listen closely to their feedback. Take detailed notes on tasks they struggle with, features they enjoy, and points of confusion. This qualitative data is crucial for understanding the 'why' behind user behavior and addressing the root causes of issues. A thorough understanding of user feedback lays the foundation for a robust UX strategy.

It's important to note that only some companies have dedicated usability labs for continuous user research studies. In these labs, it's crucial to collect verbal and non-verbal clues from users, including observing their body language for additional insights. Bringing in users from diverse backgrounds helps identify both met and unmet needs. This approach also allows for a better understanding of the root causes behind user actions during usability studies.

Keeping the item ordering example, if 5/10 test users were not able to search the product mentioned. And 8/10 people were not able to fill credit card details properly then you know that where are the challenges in the flow and how big are they. This analysis will help you prioritise where to improve in next iteration. In my experience users usually get confused in these interactions 1. Search - will it work after clicking a button or just after finishing typing 2. Ok, cancel button- causes confusion if proper message is not written e.g. do you want to cancel the action? Ok, cancel There a lot of such examples you can learn about these issues in design books.

Evolve UX involves systematic analysis and action based on findings. It's a good practice to start collecting qualitative and quantitative data from testing sessions, focusing on user interactions, pain points, and overall satisfaction. Organize findings into clear themes or patterns, identifying common usability issues. Prioritize these insights based on their impact on user experience and business objectives. Then you can collaborate with design and development teams to brainstorm and implement solutions. Iteratively test and refine prototypes or features based on user feedback to ensure continuous improvement.

After gathering data from the usability testing, data analysis is very crucial. Analyse for trends and patterns to inform future improvements.

Personas vão te ajudar a ter uma visão mais clara sobre o seu cliente/publico que pode inclusive ser mais de uma persona. Com base nisso será possível você visualizar melhor o teu publico e direcionar o teu desenvolvimento. Faz parte de uma boa documentação de produto, as personas dos usuários.

- Prototype & Test: Build mockups to explore solutions cheaply before committing to development. - Gather Feedback: Use prototypes to test various fixes and features with real users. - Iterate & Refine: Based on user feedback, refine your ideas for optimal user experience.

- Refine & Implement: Choose the best solutions based on testing and integrate them into your product. - Monitor Closely: Track the implementation to identify and address any problems that arise. - Communicate & Gather Feedback: Keep users informed of changes and gather their input for ongoing improvement.

The starting point here is creating a schedule. If it's not in a recurring schedule, it probably won't happen. Although there are many tools nowadays to better understand usability issues at a larger scale, don't underestimate the power of a few in-person interviews.