You're at odds with a non-writer over content tone. How do you find common ground?
Imagine you're hashing out the tone of a new content piece, and suddenly you're at an impasse with a colleague who isn't a writer. They see the message one way; you see it another. It's a common scenario, but finding common ground doesn't have to be a battle of wills. Instead, it's an opportunity to blend perspectives and create something even more compelling. The key is to approach the situation with empathy, patience, and a willingness to compromise without sacrificing the content's integrity.