You're facing a client stuck on outdated keywords. How can you steer them towards SEO success?

Pull up the search volume for their favorite keywords Compare it to the volume from a few years back Let the numbers do the talking - declining searches mean declining business

I'd explain the importance of using current, relevant keywords to match evolving search trends. Presenting data on search volume and competition for outdated vs. updated keywords can help illustrate the benefits. I'd also suggest a keyword research session to identify new, high-impact keywords aligned with their business goals.

Show the Data. Start by presenting current analytics. Highlight how the old keywords are performing versus the potential of newer, trending keywords. Tools like Google Trends can illustrate shifts in search patterns. Then propose a trial run where you allocate part of their budget to test these new keywords and monitor the results. To support your case, share case studies of other clients who updated their keywords and witnessed significant improvements in traffic and conversions. This approach provides concrete evidence and minimizes risk.

Clients often get stuck using old keywords, which hurts their SEO. They use words that don't work anymore or try to compete for tough terms. Sometimes they stuff their content with too many keywords. This is bad for their website's success. To fix this, do a good keyword check. Use tools like Google Trends to find what people are searching for now. Look for new words that fit the business better. Show your client why these new words matter. Help them see that changing their keyword plan isn't just a good idea – it's really important for their website to do well in search results.

Outdated keywords are like using an old map that doesn’t lead to your destination. Start by showing your client how fresh, current keywords can guide them more effectively. Share recent insights on keyword trends and how they match what people are searching for today. Use real examples to illustrate how updated keywords can improve their online visibility and results. Make it a team effort, highlighting that staying current with keywords is essential for SEO success. This turns the challenge into a positive opportunity for growth and better outcomes.

Do a quick competitor analysis Show which keywords their rivals are ranking for Highlight the gap between your client and the competition

Competitor insight can open eyes to SEO success . When client insists on old keywords just try to show them competitor data and feel their reaction. Regular analysis of competitor strategies helps to be a good SEO advisor . SEOs should also look at various competitor websites and different types of ranking reports ,keyword tools and analytics which help to add some value while u advise . Also good understanding of top performers helps me to moulds us to be a great SEO strategist .

When it comes to Content refresh, Every client wants to know "how will this benefit my business?" While technical SEO skills and keyword research are crucial, understanding your client's perspective is the key to successful SEO strategy shifts. Different clients have varying levels of SEO knowledge and attachment to outdated practices. These could range from small business owners, marketing managers, to seasoned digital professionals. Remember, the goal isn't just rankings, it's providing value to users through informative, engaging content that naturally incorporates updated SEO elements.

Steve Jobs said, 'The only way to do great work is to love what you do.' For SEO success, you need to think like a user, not just a search engine. Picture this: Your client's website is fast, mobile-friendly, and easy to navigate. - Visitors are delighted. - Conversions are up. User experience isn't just about pleasing search engines—it's about creating a seamless journey for visitors, overcoming technical obstacles, and continually refining your approach to adapt to evolving user needs. It's about catching the eye to catch the click, as a wise mentor once told me.

Involve them in the keyword research process Let them suggest topics they think are important Find a way to blend their ideas with more effective keywords Create a plan to monitor and compare performance

Helping clients succeed in SEO means focusing on long-term plans. - Remind them that SEO isn't a one-time fix – it keeps changing as the internet changes. - Encourage regular review of keyword performance Adaptation to evolving search algorithms and user behaviors. - Stress the importance of staying informed about SEO best practices and being ready to adjust strategies. - Highlight that continuous improvement, not just initial optimization, is key to long-term SEO success. By teaching clients to be adaptable, you can help them stay visible in search results for a long time.

Start with small, easy-to-implement changes that can quickly show positive results. These quick wins can build trust and demonstrate the value of updated SEO practices.

Find a few new, relevant keywords with good potential Run a small test campaign using these keywords Show them the results - even small wins can be eye-opening

Client Stuck on Outdated Keywords? Here's Your SEO Fix! Search habits evolve, and so should your SEO strategy. If your client clings to old keywords, explain the power of data-driven SEO. Leverage search console insights and explore trending topics using AI-powered tools. This empowers you to identify high-potential keywords that resonate with current audiences. Remember, SEO is a marathon, not a sprint. Focus on building long-term content that provides value and establishes your client as an industry leader. By embracing data and staying informed, you can steer your client towards sustainable SEO success.