You're adapting video content for social media. How can you ensure the quality remains intact?

Optimising social Videos for HD rather than 4K+, as well as filming with a 4:5 ratio in mind for LinkedIn, works well. But it's also important to consider; what type of content is it? Sometimes different types of content do better with different ratios. It's different sure, but on social media it's important to stand out and try new things.

I will say when making videos for social media, it's important to fit them to each platform. Use square (1:1) for Instagram, tall (9:16) for stories and TikTok, and wide (16:9) for YouTube. Always use the best quality you can that fits the platform's size limits. Use good software to keep your video clear and sharp, even when you make it smaller. This makes your videos look great and helps them stand out on different social media sites. All this starts from your editing

I just shared a post talking about how even large brands like ARRI can mess this up! Really do some in depth research and testing to see which export bitrates work best for social media platforms. We believe that as long as the final video file size is under 100mb then it should be crystal clear! This means pushing the bitrate as high as it could be without increasing the file size past 100mb. This usually means the bitrate falls anywhere from 12-50mb. But still- before you make an official post, run some tests on posts and see the quality difference for yourself. Record your settings and make it a preset for your social media exports!

When adapting videos for social media, it's crucial to optimize the format for each platform. This means adjusting the aspect ratio to suit the standard dimensions—square (1:1) for platforms like Instagram, vertical (9:16) for stories and TikTok, and widescreen (16:9) for YouTube. High resolution is key, so always export in the highest quality possible that's within the platform's file size limit. Compressing your video without significant loss of quality can be achieved with the right software, keeping your visuals crisp and engaging.

Creo que los formatos pueden ser adaptables según la plataforma donde se quiera difundir, incluso con la ayuda de la IA. Sin embargo lo que cuento es lo esencial, en eso somos imprescindibles los narradores de historias. Es el filtro fundamental que marcará el posicionamiento para el producto, gestión, homenaje, reclamo, lo que sea que sea necesario dar a conocer.

Brand = expectation. When someone interacts with you, your video producers, your content or anything in between, they have an expectation in their mind based on how they perceive your brand. With that in mind, always exceed that expectation and you'll crush.

Branding is basically a consistent perception of your quality and expectation of value from your clients or target audience. Consistent use of particular colours, font types, sound, and graphics help to reinforce your branding over time so far as the quality of service delivery is also consistent if not better.

Your branding is your trademark. Branding let's people know what to expect. Make sure branding is done in such a way that it contribute to what you want to achieve and not distract.

Your brand is circular, so do not use the square or triangle. Preserve your identity and preserve the color, shape, sound and tone with different creative ideas.

Cut the lul. You're up against what your ICP (ideal customer profile) could be up against at that exact point in time. An email, a colleague, a flat tyre or another price of content. Focus on the hook and deliver value and you'll build an audience addicted to your content.

Editing content for social media can be fun! The key is to make sure your message is clear and catches attention quickly. I recommend to get started with a good hook in the first few seconds to keep viewers interested. The main goal is to make sure each edit makes the video more engaging and gets your message across effectively!

See large amounts of sample . Follow related hashtags on social media. First try to copy and then add your thoughts and creativity to it.

1- Make sure your work has an attention-grabbing hook at the beginning of the video 2- And never say that (for example: The razor has 5 blades). Rather, say: it will never cause cuts while shaving Do not talk about the advantages before you talk about what the product offers. 3- Ensure that the client has the idea that the problem has consequences and that addressing the causes is the solution.

Sometimes sounds are more important than images. Never estimate it. If you are an editor learn it deeply and if you are not give it to an expert. And don’t forget, sounds mean music and effects!

This is essential. If you want to be noticed have good content. Or do you want to go far? Make great content. This difference comes down to production quality and the quality of your audio is a big one. Get decent mics, enhance the audio with AI, clean up the EQ and nobody will miss what was said.

While social videos need captions for viewers who prefer to watch with the sound off (i.e. - most people!) ensuring you have high quality audio in your videos is still important. It’s easy to get good sound during filming with just a simple cheap microphone. Place it a few inches from the person who's speaking and you're most the way there! If you get audio issues, try using AI tools in the edit like Adobe Podcast, Waves Clarity, or Izotope RX - these do lots of things like reduce background noise and make the audio clearer. Ensure volume levels are consistent too, both with manual checks or with a compressor / limiter. Finally, when adding music, make sure it’s royalty-free or properly licensed to avoid copyright problems.

Audio quality in videos are of utmost importance. If the audio quality is poor, you are going to miss or lose you audience for poor audio does not hold the audience captive. Poor audio irritates rather than attract.

audio + image = Video. If you ignore the audio, everyone will ignore the video, so keep these points in mind : First, enhance the vocal's quality and make sure that it sync with the picture. Secondly, use music that goes with the topic Thirdly, do not skimp on using sound effects ((sfx)).

Motion graphics is a good way to maintain attention, and increase user retention. But be careful not to go overboard -does it look overproduced and lose the message? It should be tastefully done to explain complex concepts simply. Be CLEAR not CLEVER.

Start the clip with a question Use a strong hook as a phrase that strikes the ear Use a sfx ( riser ) that pulls the person into the subject Use full-screen text in some parts of the video Use graphics and footages

Consider the quality of the message and its intended audience as well. For instance, you may have an hour long interview that may need to be converted for Reels, therefore one should utilise facial expressions or thought provoking insights as a means of keeping the audience's attention. Further more the use of captions help as far as the message goes.