How would you address contradictory input from various stakeholders while revising website copy for a client?

Handling conflicting feedback on website copy? It's like being the referee in a debate. Picture us at a cafe hashing this out. Here’s the scoop: listen to everyone's input first. Recently, I had stakeholders pulling in different directions on a brand's message. I took each opinion, sorted through the noise, and found common ground. Tools like GatherContent or Monday.com are lifesavers. They keep feedback organized and discussions clear. It’s like having a whiteboard where everyone can jot down ideas and see where they fit. Remember, it's about finding the sweet spot where everyone feels heard and the copy sings. Stay cool, keep communication open, and you'll navigate those choppy waters like a pro.

Sometimes you have to write two options. Yes, it's more work and it's not fun, but people often need to see why something won't work as opposed to being told it won't work.

In a situation of conflicting opinions, it is imperative to reiterate everyone's thoughts and get their confirmation. Outline the two stakeholder's opposing opinions, make sure its clear they agree that you understand, then make it crystal clear as to why you made certain choices. Always refer back to THEIR words as the primary driver of decision making. When you mention it verbally and it's written out, everyone can see how you got there. If everyone is aligned on the goals and the purpose, you'll be able to get buy-in much easier. Never assume people will remember what they said in a meeting 1, 2, 8 weeks ago. Put it all on paper, email, AI notetaker, whatever - track the shit out of it all! Receipts or it didn't count 🙃

Being open to feedback shows you're willing to work together and make sure the last message is on point for everyone involved. By tweaking the copy bit by bit, you'll end up with a sharper, more effective message that speaks to your audience. This also helps build trust because everyone feels heard and, like their ideas, matter.

Take a structured, assertive approach to address contradictory input from various stakeholders while revising website copy. First, gather all feedback and identify commonalities and discrepancies. Arrange a meeting with key stakeholders to discuss these differences openly. Present data-driven insights and user experience considerations to support your recommendations. Prioritize feedback that aligns with the project’s strategic goals and target audience needs. Propose a compromise or a unified solution that respects the core objectives of each stakeholder. Ensure clear, documented decisions to avoid future conflicts. Facilitate collaborative decision-making, harmonize stakeholder input, and deliver cohesive, effective website copy.