Here's how you can effectively manage conflicts in marketing operations using assertiveness.

1. Identify the Conflict 2. Communicate Clearly and Respectfully 3. Stay Calm and Confident 4. Seek Collaboration and Compromise 5. Set Boundaries and Follow-Up

The way I see it is MarOps is essentially a blend between understanding data and attribution, which i believe contributes to 60% of assertiveness and decision making, 20% intuitive decision making and 20% experimentation results. Well, one of the main reasons I think data contributes to 60% is due to data transparency from channels, Meta for instance is known for inflating CRs and overestimating, which can make data slightly unreliable at times. Intuition and decisions based on experience of working with multiple channels is often underestimated.

Describe assertiveness as the ability to communicate your wants and opinions in a courteous, straightforward, and honest way without resorting to violence or submission. Emphasize the significance of assertiveness in conflict resolution, as it aids in establishing limits, upholding professional relationships, and identifying win-win solutions.

L'affirmation de soi repose sur une confiance en soi partagée et communicative. Vous rassurez sur votre maitrise, votre expertise et illustrez grâce à des faits, des arguments chiffrés et empiriques. Bâtir un argumentaire objectif aide à bâtir la confiance que vos interlocuteurs place en vous. L'écoute et la bienveillance participent également à ce processus.

Il existe de nombreux signes dans les expressions du visage, l'expression corporelle, le ton de la voix... La communication dans une démarche de co-construction permet le plus souvent d'adresser de façon apaisée le motif de désaccord pour bâtir ensemble un compromis. Il faut agir vite pour éviter que ne se développe des malentendus et des ressentiments.

In marketing operations, it is critical to identify conflicts early on. You have to be on the lookout for signs that arguments are beginning to negatively impact the team's performance. Watch out for indicators such as poor communication, a decline in team morale, or missing deadlines. By recognising these warning signs early on, you can take action to prevent problems from getting worse. Here, assertiveness is essential because it allows you to voice your concerns in a straightforward and non-confrontational manner, opening the door for a discussion focused on finding solutions.

Idéalement, une équipe est une somme de compétences et d'expériences. Mais il ne va pas de soit de pouvoir faire travailler ensemble une équipe. Une première étape peut-être l'identification d'un diagnostic consensuel. Dès lors un objectif commun et partagé a été défini. Tout le monde peut alors travailler dans le même but, chacun apportant sa contribution de manière plus constructive. Le risque de conflit ayant été réduit par le consensus de départ. Il faut veiller à ce que chacun soit écouté et contribue pour renforcer le collectif.

Imagine your marketing ops team as a high-performance race car. It purrs along smoothly when everyone's on the same page. But if communication gets jammed, it's like hitting a brick wall. That's where open communication comes in – it's the super fuel that keeps us winning. The key is to create a space where everyone feels comfortable sharing their ideas, even if they're a little offbeat. Think of it like brainstorming – the wilder the ideas, the more likely we are to find a hidden gem. By listening actively and speaking honestly (but kindly!), we can iron out any wrinkles before they turn into full-blown arguments.

Set Boundaries Setting clear boundaries is an essential aspect of assertiveness in marketing operations. It involves defining the limits of acceptable behavior and making sure these are understood by the entire team. When conflicts arise, refer back to these boundaries to remind everyone of the common ground rules. This helps maintain professionalism and keeps discussions focused on the issue at hand rather than allowing them to become personal or emotional.