Here's how you can develop assertiveness as a product marketing professional.

Developing assertiveness as a product marketing professional involves clear communication, confidence, and proactive behavior. Start by understanding your product thoroughly and believing in its value. Practice clear and concise communication to articulate your ideas and feedback effectively. Set boundaries and say no when necessary to avoid overcommitment. Seek feedback from peers and mentors to improve your approach. Engage in regular role-playing scenarios to build confidence in handling objections and negotiations. Stay informed about market trends to back your assertions with data. Cultivating these skills ensures your voice is heard and respected, driving successful product marketing strategies.

Some ways to build confidence in medical devices product marketing is to understand the different specialities and segments where radiologist and sonographer work. Practice on showing features and specifications that will help them with clinical practice to enhance their workflow.

I like to split this concept into two paths that converge together if done right. One path is to acquire all the information you can get to fully understand where a product manager/solutions engineer/developer is coming from. The other path is deciphering their intense subject matter expertise into something relatable and consumable by the market. Compliment each other by owning your marketing side of the street while remaining intensely curious about the product and solutions side of the street.

Ask Questions! So much of product marketing is very journalistic. You need to ask the right questions, to the right people and the more you gather, the more you'll be able to translate into successful marketing campaigns and content.

There is no need to hide weakness of product as it affects long term relationship with customer. It’s better to have open communication about strength and weakness of product. Transparency helps to gain trust of customers. Better way to inform the customer that how weakness of product will not affect their clinical operations

Also embrace the discomfort, assertiveness often requires stepping outside our comfort zone. Embrace situations that make us uneasy, such as speaking up in meetings or challenging ideas respectfully. By confronting discomfort, we can build resilience and confidence in our professional interactions.

Assertiveness isn't really the right word if you want to move through your ideas. It's about empathy and collaboration. Listen first. Understand stakeholders' needs by asking open-ended questions. Show you're engaged. Frame your ideas as mutual benefits. "How does this solve your problem?" If you face resistance, try to dig deeper. Uncover real concerns. Address them head-on. Influence comes from making others feel heard. Build relationships and find win-win solutions.