Here's how you can demonstrate your expertise and allure potential employers using Twitter.

Your brand is what people say about you when you're not in the room." – Jeff Bezos. Method: Craft a compelling Twitter bio. This is your elevator pitch, so succinctly convey your professional interests, skills, and current role or aspirations. Use relevant keywords and infuse a touch of personality. According to LinkedIn, profiles with strong summaries are 40% more likely to receive opportunities. Vision: Ensure your bio is informative yet enticing, serving as a hook that draws potential employers and followers to explore your profile further. Pragmatism: A well-crafted bio boosts visibility and engagement, leading to meaningful interactions and opportunities.

Your bio is the most important real estate of your Twitter account. It has the difficult task of telling people everything they need to know about you or your brand in a sentence or two. As with high-priced real estate, you have to hold every word you use accountable. I suggest writing all the big things you want people to know about you and then rerank them with the question if I could only say one thing. Then brainstorm the power words to tell them that one thing. What is number 2? How can you also make is unique to you. People want to know who you are, what you do, and then you need to make it memorable or compelling. If people talk about your bio when they meet you, you are doing it right.

Engaging on Twitter is one of the biggest upsides to the platform. More because of the organization of conversations around hashtags. Hashtags allow you to find conversations and by nature of the platform you can join in the conversation. You can join Twitter chats, and you have also find who is talking about a conversation or hashtag and engage directly with them and follow them. As for social media, Twitter (now X) is one of the few platforms that allows you to engage with people you don't know with very limited restrictions. Twitter is the platform I use to grow targeted audiences and is a key platform for your overall social media strategy.

Method: Share original content. Tweet about recent trends, write threads explaining complex ideas, or share your projects. According to HubSpot, 82% of marketers who blog see positive ROI from their inbound marketing efforts. Vision: Establish yourself as a knowledgeable source within your industry. Consistently providing valuable content showcases your expertise and communication skills. Pragmatism: Original content enhances your credibility and visibility, attracting engagement from peers and potential employers.

Twitter is one of the best platforms for both sharing and testing you content. One of the reasons is because of the nature of the feeds nobody really gets bothered if you share a bunch of content on Twitter. On other platforms sharing even twice a day could feel out of place or spammy. On Twitter people simply scroll past content they aren't interested in and the brief nature of posts makes that easy. This means you can post more often and deliver more value and also test content multiple times to find what works. It is one of the most forgiving platforms to test content.

People are willing to talk to people who @ them on Twitter much more than other platforms. The nature of it is quick and responsive so engagement is very easy meaning you can have very short engagement more often with people who aren't even connected to you. Brevity is one of the strengths of Twitter. If a person has to read a long post to figure out who you are and what you want they will get fatigued. I have met so many people on Twitter by just joining conversations and then connecting and going further after that. The cognitive burden of a Twitter follow seems lower than a Facebook friend or LinkedIn connection. This means more opportunities for people who are looking to network.

Building a personal brand on Twitter has its own unique formula. Video is generally king when it comes to personal branding but sharing resources and micro-content is also great for delivering value and you have some great options with Twitter. You can share any format and it tends to be great for snackable content. There is also a sense of fresh relevance on Twitter that lends itself to news, novel, and or timely content. Because of the open engagement and low resistance of networking and conversation, Twitter is simply one of the better platforms for actually being social and building your personal brand.

Your brand is the story people tell about you." – Seth Godin. To build a powerful personal brand in influencer marketing, assertiveness is key. Method: Utilize Twitter to convey your personal brand. Consistency in messaging, aesthetics, and engagement is crucial. LinkedIn reports that consistent personal branding increases engagement by 33%. Vision: Create a recognizable identity by combining your unique skills and experiences. This makes you memorable to potential employers and peers in your industry. Pragmatism: Consistent and strategic use of Twitter helps you stand out, attract opportunities, and establish a strong professional presence.

Tips for Navigating Twitter aka X 1. Recognize the Challenge: Engaging on X can be very challenging due to its fast-paced and sometimes contentious environment. 2. Be Witty: Use wit and humor to engage with others. A clever tweet can catch attention and foster positive interactions. 3. Share Your Skills and Views: Don’t shy away from sharing your expertise and opinions. Your insights can contribute to meaningful discussions and help build your online presence. 4. Ignore Bullies: Focus on constructive conversations and ignore trolls or bullies. Their negativity isn’t worth your time. Engage with supportive and respectful followers instead.