Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →
All Topics

Latest Articles

Browse All →

Best Buy puts more sponsored product listings in top placements compared with other retail sites

Article |
 Jul 29, 2024

5 key stats on Amazon Prime Day: millennial spending, retailer competition, and top sales categories

Article |
 Jul 29, 2024

5 charts that demonstrate YouTube’s reach: Ad spend, users, and Gen Z

Article |
 Jul 29, 2024

Payment brands need to take influencer marketing seriously

Article |
 Jul 29, 2024

New Scan & Go ad from Sam’s Club MAP shows how in-store retail media ads connect to smartphones

Article |
 Jul 29, 2024

Social and retail media’s role in omnichannel advertising campaigns | Sponsored Content

This article was contributed by DISQO.
Article |
 Jul 29, 2024

The Olympics are the biggest sports event for sponsorships this year

Article |
 Jul 26, 2024

What Amazon Prime Day 2024 says about consumer sentiment

Article |
 Jul 26, 2024

Is ‘Deadpool & Wolverine’ this summer’s ‘Barbie’ movie? What marketers should know

Article |
 Jul 26, 2024

Credit card balances and delinquent balances grew in Q1, but other financial health indicators moved in the right direction

Article |
 Jul 26, 2024
Explore our Research →

Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More →
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More →
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More →
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More →

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More →
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More →

Data Drop: 5 Charts You Need in 2023

From CTV to TikTok to Retail Media

Article by Jennifer Jhun  |  Dec 20, 2022
Share
Table of Contents
Retail Media Ushers in the Third Wave of Digital Advertising
CTV Ad Spending Growth Will Surpass Retail Media–but Not for Long
Make Way for the TikTok Juggernaut
The Battle for Short-Form Video Supremacy Will Dominate the Year
Consumer Behavior for Online Shopping Is Changing–Thanks to Gen Z
Media Gallery
Topics
Retail Media
Connected TVs
Digital Advertising
Worldwide
Table of Contents
Retail Media Ushers in the Third Wave of Digital Advertising
CTV Ad Spending Growth Will Surpass Retail Media–but Not for Long
Make Way for the TikTok Juggernaut
The Battle for Short-Form Video Supremacy Will Dominate the Year
Consumer Behavior for Online Shopping Is Changing–Thanks to Gen Z
Media Gallery

New competitors are set to disrupt Meta and Google's dominance, as we discuss in our recent report, Top 8 Trends to Watch for 2023. Meanwhile, TikTok, connected TV (CTV), and retail media networks will give advertisers new opportunities for growth despite economic uncertainty. Below are 5 charts to help kickstart the new year for your business.

Retail Media Ushers in the Third Wave of Digital Advertising

The death of the third-party cookie–as well as retailers’ ability to leverage their first-party data on customers–is driving the growth of retail media. Retail media is following in the footsteps of search and social as digital advertising's third big wave, and has already established itself as a force.

According to GroupM, retail media ad spending worldwide will reach $121.88 billion in 2023, up nearly $10 billion from its September forecast of $112.64 billion.

Retail Media Ad Spending Worldwide, 2021-2027 (billions and % change)
E-Mail ChartDownload

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844

Sales Inquiries

1-800-405-0844sales@emarketer.com

* Copyright © 2024 
EMARKETER Inc. All Rights Reserved.