The Personalization Imperative

Date: Now on-demand!
Time: View at your leisure!
Duration & Cost: 60 minutes & FREE

Brianne Baggetta
President & CEO
The Mailworks
Jonathan Downing
Chief Technology Officer
Impact
Barbara A. Pellow
Manager
Pellow & Partners, LLC
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Summary

Personalization is no longer a perk for consumers and B2B buyers—it’s an expectation. Along with this expectation comes the assumption that brands hold a lot of their data. Buyers are willing to part with their information if it means they get something exceptional in return. Marketers need to anticipate buyers’ needs and preferences and offer a personalized experience in a seamless—or, even better, invisible—way.

The printing industry has talked about customization and personalization for years, but advances have been made and the role of the print/marketing services provider is growing and changing. This webinar will explore:

  • How personalization is growing and changing
  • The business value based on increased customer expectations
  • The increased role that print/marketing services providers are playing
  • The infrastructure print/marketing services providers have put in place to expand offerings.

    • Questions? Email us at [email protected] or give us a call at (215) 238-5300.





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