How media organisations can utilise technology and develop standout products, creating offerings that delight customers and enhance business growth
Scope of the Initiative
Staying nimble in a legacy landscape
Fluid cross-platform media experiences
Foundational processes that support the business
Ways to Connect
Newsletter
Get bi-weekly Product & Tech Initiative newsletters in your inbox. Sign up here
Slack channel
A place to share experiences both privately and publicly. Sign up here
Video meet-ups and Webinars
Join product peers for practical members-only upcoming video meetups and on demand webinars
Master Classes
ink to the best product minds, exchange ideas, at master classes focused on building customer-informed products and going beyond traditional news products. See schedule here
Ask Me Anything
For corporate members of INMA, connect your product and tech teams with Jodie Hopperton for private mentoring.
REPORTS
See our latest report on How Product Is Leading Media's New Growth Path. Click here to view.
Upcoming Product & Tech Initiative Events
How to Foster Civil Online Debate in a Divided World
July 31 | Webinar
Product & Tech Initiative Committee Meeting
August 13 | Meeting
Product & Tech Initiative Committee Meeting- Helsinki
September 25 | Meeting
Under Fire: Essentials to Secure Your News Products
October 02 | Webinar
Product & Tech Initiative Committee Meeting
October 16 | Meeting
Latest Product & Tech Initiative Meet-Ups on Demand
How to Define and Communicate High-Stakes Projects
June 05, 2024
Beyond Text: Coming to Grips with Multimodal Storytelling
April 10, 2024
How to Build a Chat Product for News
February 28, 2024
Fireside Chat and Q&A with OpenAI
January 17, 2024
What Does the World of Product In News Have In Store for 2024
November 29, 2023
Using AI to Create a Synthetic Voice Product: Lessons from Schibsted
August 09, 2023
How a Media Company Can Blow Up Its Tech Stack — and Get Better Results
June 21, 2023
ALL PRODUCT & TECH INITIATIVE MEET-UPS ON DEMAND
Latest Product & Tech Initiative Blog Posts
New York Times brings commerce to its cooking app
July 28, 2024
Condé Nast builds product into its commerce strategy in meaningful ways
July 10, 2024
Condé Nast is defining what commerce success looks like
July 09, 2024
Arc browser update offers a case study in how AI aggregate search looks
June 30, 2024
AI for product is (almost) all about the user interface
June 26, 2024
AI is changing the UX of news products
June 25, 2024
ALL PRODUCT & TECH INITIATIVE BLOGS
Download Recent Product & Tech Initiative Presentations
How to Define and Communicate High-Stakes Projects
05 June 2024 | INMA Webinar: How to Define and Communicate High-Stakes Projects
Beyond Text: Coming to Grips with Multimodal Storytelling
10 April 2024 | INMA Webinar: Beyond Text: Coming to Grips with Multimodal Storytelling
Building for mobile audience
14 March 2024 | Mobile-First News Sites Master Class
Best practices in building engaging, habit forming products
01 March 2024 | Media Subscriptions Summit Week
How to Build a Chat Product for News
28 February 2024 | INMA Webinar: How to Build a Chat Product for News
ALL PRODUCT & TECH INITIATIVE PRESENTATIONS
Mission
How media organisations can utilise technology and develop standout products, creating offerings that delight customers and enhance business growth is the focus of INMA’s revised Product & Tech Initiative. The INMA Product Initiative was approved by the association’s Board of Directors and implemented January 1, 2021, and expanded to the Product & Tech initiative in 2024.
Product & Tech Initiative Lead
Jodie Hopperton is a British media executive based in Los Angeles. Jodie’s career spans over 15 years and multiple countries working with technology start-ups in addition to roles such as head of interactive at Trinity Mirror in the United Kingdom and director EMEA, syndication and licensing for The New York Times in Paris.
