Privacy Policy

1. What personal information do we collect?

Information You Provide to Us

You may provide the following information to us in our stores and online:

• Personal and contact information, such as name, date of birth, email address, mobile/landline telephone number, home address, age, gender, and income ranges
• IKEA FAMILY or IKEA Business Network card number
• Employment and company contact information or IKEA Business Network accounts
• Payment information, such as credit card information and billing address
• Purchasing and other transaction activity, product preferences, reasons for purchasing a product, family, and lifestyle
• o   Information you post: If you comment or otherwise provide information in a public space on one of our websites, we collect a record of it and any personal information included in the comment. For example, this may include posting a review of a product
• Information you provide through social media
• Photographs, images, designs, or measurements of your home or workspace when you use our IKEA Design page or app, IKEA Open Home, or our planning tools
• Other information you give us when you contact our customer services team, when you engage with our social media platform (for example by tagging us in a post on Instagram), when you sign up for IKEA FAMILY membership, when you create a gift registry, when you participate in IKEA Open Home, or when you otherwise interact with us

Some of our stores have supervised children’s play areas (“Småland”) which can be used while you shop. In order to use these areas, you will be asked to provide information including the child’s name and age, the parent’s or guardian’s name, address, telephone number and signature, and any necessary health information. The Småland Privacy Policy can be viewed here.

Information Collected Through Automated Means

We may use automated technology such as cookies, pixels, web beacons, and other tracking software to collect personal information from your computer system or mobile device. We may collect the following information:

• Internet Protocol (IP) address or other device identifier
• Browser type and version
• Browsing information, such as pages you view and the links you click, how you interact with the emails we send you, and whether you access our website via a social media site
• Time zone setting
• Browser plug-in types and versions
• Operating system and platform
• Other portable device information
• With your permission, we may also collect your precise location data. We may also collect the time spent visiting, usage patterns, and the domain name of the website from which you linked to our websites.*  You may stop the collection of precise location information at any time. For more information, review Section 9
• When you use our free in-store WiFi for your mobile device in an IKEA store, we collect your Media Access Control (MAC) address and location data.* If you do not want us to do this, please turn off the WiFi capability within your mobile device settings.
• Store occupancy using computer vision technology

*We use this information on an anonymous basis and do not use it to identify any particular user. We do not link this data to any other data that we hold about you.

We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your approximate location based on your IP address or infer that you are looking to purchase certain products based on your browsing behavior and past purchases.

Information Collected From Third Parties

Third parties may also provide us with information about you, such as identity verification services, data analytics providers, and mailing list providers.

2. When do we collect your personal information?

You share personal information with us in various ways. For example, we receive personal information when you:

• Purchase products and services from us in-store, online, or over the phone
• Make a return or exchange, or participate in a recall buyback (including, but not limited to Direktköp)
• Access our websites or use any of our mobile apps. (To find out more about the use of cookies and how you can manage them, please read our Cookie Policy or visit the Privacy Preference Center
• Use our in-store WiFi services or have your WiFi switched on in-store
• Create an online account
• Join our IKEA FAMILY or IKEA Business Network loyalty program
• Participate in IKEA Open Home
• Set up a gift registry
• Participate in surveys, focus groups, competitions, promotions, or certain discounts/coupons
• Contact our customer services team in-store, online, or over the phone
• Provide us your contact information so we can respond to your questions or concerns submitted through the in-store “Help Us to Improve” function
• Submit an application for employment
• Interact with us on social media (by mentioning/tagging us or by contacting us directly)
• Interact with our websites, such as when you visit our websites on a device, enable location-based features, or click on sponsored links or third-party advertisements on our websites or on other websites and online services
• Interact with emails we send you
• Fill out a product registration form
• Request a catalog or subscribe to our email list
• Visit stores: IKEA uses cameras in and around its stores for security and operational purposes. We may also retain an image of your likeness if you provide your picture to us
• Use our supervised children’s play area (“Småland”)
• Apply for an IKEA Visa® Credit Card
• Sign up for mobile notifications regarding updates at your local IKEA store

3. How do we use your personal information?

We use your personal information for business purposes: to make our products and services available to you; to personalize your shopping experience; to improve our operations; and for security and legal reasons.

Some examples of how we use your personal information include:

• Processing and fulfilling orders online or in-stores, including by facilitating the delivery of product orders and providing relevant customer service, including processing your returns
• Communicating with you regarding purchases
• Providing you with services you request
• Responding to your questions and comments
• Measuring your customer satisfaction
• Enabling the safe and secure use of our supervised children’s play area while you shop in certain stores (Småland)
• Providing you with marketing material via SMS, mail, and email (with your consent where required by law)
• Analyzing shopping trends through account activity and purchase history to provide you a personalized browsing experience
• Sending IKEA FAMILY members special promotions based on store spend or customer birthday, including marketing and promotional materials for co-branded credit card offers and other financing options
• Sending IKEA Business Network members special promotions, surveys, and offers
• Allowing you to create a profile on our websites which enables you to purchase IKEA products and services online without having to fill in your personal information every time you shop online with us
• Administering the IKEA Open Home program, including setting up and planning home visits, contacting and interviewing participants to better understand their design and budget goals, and conducting internal research and development to better understand and compare the findings and insights from home visits based on age span, income span, and other relevant information
• Ensuring that our websites are presented in the most effective and relevant manner for you and your device, including setting default options for you such as language and store location
• Showing you targeted ads on third-party websites and advertising platforms such as Facebook
• Conducting checks for fraud or other illegal activity
• Protecting our rights or property (or those of others)
• Fulfilling our legal and compliance-related obligations (such as if we receive a legitimate request from a law enforcement agency)

4. With whom do we disclose your personal information?

In order for us to provide our products and services to you, we share some of your personal information with trusted third-party service providers, with other members of the IKEA-brand corporate family, or with public authorities. For example:

• We use third-party service providers to help with delivery, product assembly and installation, waste removal, processing payments, marketing, research, and other services. Your personal information may be stored and processed by our vendors and service providers in the United States or other locations where the service providers or IKEA have facilities.
• We may disclose your financial information including your credit, debit card, or other payment information with third parties to ensure that your payment is safe and that your details are not being used fraudulently
• When you create a gift registry, we may publicly share the information that you provide, including your personal information and event details so that your guests can find your registry information.
• We may disclose your personal information to our insurers where we believe that it is required by law or contract
• We use pixels and cookies in our work with customer database hosting providers, marketing agencies, and advertising partners to place relevant content and advertisements for you on our own websites and apps, as well as other websites, online media channels, and apps (see Cookie Policy and the Consumer Privacy Request Portal, or click on the "Your Privacy Choices" link in the footer of this page).
• We may disclose information with other members of the IKEA-brand corporate family to facilitate operations and business
• We may disclose information with our product suppliers to ensure product quality and safety
• We may disclose your information to data brokers and other third parties for marketing purposes, including for co-branded credit card offers and other financing options.
• We may disclose your personal information with law enforcement agencies or public authorities in order to prevent or detect crime or fraudulent activities, as well as in order to fulfill any legal or regulatory obligations
• We may disclose your personal information to comply with court orders and to exercise and/or defend our legal rights
• We may disclose your personal information in the event we sell or transfer all or a portion of our business or assets
• We may disclose your personal information with your consent, such as in connection with the IKEA Open Home program, or as otherwise permitted or required by law

5.  How do we deliver customized advertising and use analytics?

We engage others to provide analytics services, serve advertisements, and perform related services across the web and in mobile applications. These entities may use cookies, pixels, web beacons, SDKs, device identifiers, and other tracking technologies to collect information about your use of our Services and other websites and mobile apps, such as your IP address, web browser and mobile network information, pages viewed, time spent on pages or in mobile apps, or links clicked. This information is used to deliver advertising targeted to your interests on other companies’ sites or mobile applications and to analyze and track data, determine the popularity of certain content, and better understand your activity. 

In addition, some of our advertising partners also enable us to translate your email address or other information into an identifier that cannot be used to identify you personally. Our advertising partners then use that unique identifier to show ads that are more relevant to you across the web and in mobile apps. Some of the activities described in this section may constitute “targeted advertising,” “sharing,” or “selling” under certain applicable privacy laws. To learn more about the choices available to you with respect to these practices, see Cookie Policy and the Consumer Privacy Request Portal, or click on the "Your Privacy Choices" link in the footer of this page.

You can also learn more about interest-based ads or how to opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices. Your device may also include a feature that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes.

6. How do we protect the privacy of children?

IKEA does not knowingly collect or use any personal information from children younger than 16 on IKEA websites or mobile applications. We do not knowingly allow children to order our products, communicate with us, use any of our online services, or enroll in Småland. If you are a parent or guardian and become aware that your child has provided us with information, please contact us using one of the methods specified below, and we will work with you to address this issue.

 7. Do we engage in international transfers?

We may share information about you with our affiliates and transfer it to countries in the world where we do business in connection with the uses identified above. Any international transfers of personal information will be in accordance with this Privacy Policy and in compliance with applicable laws. By using our websites or mobile apps or otherwise providing personal information to us, you agree to the international transfer and processing of your information. While certain products may be sold outside the United States, including in the European Union, our websites and mobile apps are not marketed to or intended to be used by any non-United States resident.

In connection with the IKEA Open Home program, if you participate, your personal information is shared upon your consent with Inter IKEA Systems B.V. and will be stored in the IKEA Open Home Platform which is controlled by IKEA Systems B.V. and hosted in the European Union and European Economic Area.

9. How may you indicate your privacy preferences?

Account Privacy Preferences

You can set your preferences in your online profile on our websites and apps.

If you no longer wish to receive our marketing materials, you can unsubscribe through your profile. You can also click the unsubscribe link in our marketing emails.

We want to ensure that all the information we have about our customers is correct and up to date. If you find that the personal information we have about you is inaccurate or needs updating (for instance, you may have changed your name or address) please update your profile or submit a request for correction at the Consumer Privacy Request Rortal.

Mobile Devices

For your mobile device, you may opt out of precise location tracking and/or push notifications by changing your settings. (Note that opting out may affect your ability to fully use the application.) To avoid collection of your MAC address and location data while you are within the IKEA store, turn off the WiFi capability on your phone or other electronic device within your device settings.

10. How do we keep your information safe?

We take the security of your personal information seriously. We have implemented various strategies, controls, policies, and measures to keep your information secure and keep these measures under close review. We use encryption techniques and other safeguards such as firewalls and password protection. This means that your information is protected and only accessible by co-workers (IKEA personnel) who need it to carry out their job responsibilities, or shared with third parties as described above. We implement physical controls in our buildings that restrict access to your personal information.

In general, we will only retain your personal information for as long as is necessary for the purposes described in this Privacy Policy. This means that the retention periods will vary according to the type of information and the reason that we have the information.

Our websites or social media may contain links to third-party sites that are not governed by this Privacy Policy. If you click on a link to a third-party site, you will be taken to a site we do not control. We are not responsible for the privacy practices used by third-party sites. We suggest that you read the privacy policies of those sites carefully.

The current Terms of Use are available here addition, IKEA may from time to time offer special programs, events, promotions, or services that have additional terms or privacy policies. Those terms will be made available to you at or before the point where you will provide any personal information to IKEA.

We provide price discounts, coupons, services, and other perks for members of our loyalty programs (e.g., IKEA Family and IKEA Business Network), who participate in sweepstakes or contests, and customers who have signed up for our IKEA branded credit cards or other financing options (collectively “programs”). Through these offerings, consumers provide us with some personal information, such as identifiers (e.g., name, address, identification, online identifier, birthdate, phone number, and email address), when they opt-in to our programs. For our IKEA branded credit cards, customers may also provide certain financial information to our financial institution partners (such as social security number and annual income), along with identifiers when they opt-in. There is no obligation to opt-in and consumers may opt out at any time. The details of each program are contained in the program offering.  

We offer these programs, among other things, to enhance our relationship with you so you can enjoy more of our products and services at a lower price. We invest heavily in our marketing and brands, in part, so we can provide programs to our customers. Consumer data is valuable to our business only when it is combined with a sufficient number of other consumer data and after it is enhanced by our efforts described below. The value to our business of any individual consumer’s personal information is dependent on a number of factors, including, for example, whether and to what extent you take advantage of any offerings, whether and to what extent you opt out of any offerings, and whether we are able to enhance the data through our efforts described below. Our ability to create any value from the programs is heavily based on our ability to leverage said intellectual properties. We do not calculate the value of consumer data in our accounting statements. The value of your personal information is reasonably related to the value of the offer or discount presented to you.     

To the extent we create overall value from our programs to our business that could be directly or reasonably related to the value of customer data, the method for calculating same would include:  (1) the expenses associated with the offer, provision, or imposition of any financial incentive or price or service differences, such as our intellectual property, data analytics, and marketing operations, (2) the expenses related to the collection, retention, and enhancement of customer’s personal information, and (3) all other expenses reasonably related to the programs.

You can opt in to, or opt out of, our programs at any time through the same means they are offered, or by contacting us at the Privacy Contacts section below (see Section 17)

IKEA does not collect biometric information from the public. In instances when IKEA collects co-worker Biometric Data, IKEA only retains such Biometric Data for as long as necessary for the purpose of the collection of the Biometric Data. IKEA deletes co-worker Biometric Data approximately 30 days after a co-worker’s departure from IKEA or when a co-worker undertakes a job change and their Biometric Data is no longer needed for the purpose for which it is collected.

This section of the Privacy Policy applies to participants of the IKEA Open Home program who provide personal information to IKEA in connection with that program.

For purposes of IKEA Open Home, we may collect the following information about you: contact information (name, phone number, address, and email address), income span, age span, information collected through interviews about your life at home, and photographs and videos of you and your home. This information is collected to administer the IKEA Open Home program, for internal research and development, and to illustrate and document the home visit.

We will keep your contact information until the home visit has been carried out and properly documented in our system. The photos and recordings as well as your name and email address will be stored until you withdraw your consent or until they are no longer needed for our research. Your name and email address are only stored for the purpose of documenting your consent and to respond to your individual rights request. Income span, age span, and anonymous answers from the interview as well as photos of your home, are stored as long as we find them relevant for the research purpose of understanding life at home.

We may share that personal information with our affiliates or service providers for the purpose of carrying out the research. We may also engage research partners and other service providers to help us process the data if needed as well as the provider of the digital tool where the data is stored.

If you specifically and separately consent thereto, the income span, age span, information collected through interviews, as well as photos of your home (not of any individual) will be shared with our franchisor Inter IKEA Systems B.V. to be uploaded to the Open Home Platform where it will be accessible to all IKEA franchisees across the world. The Open Home Platform is an Inter IKEA Systems B.V. database, which IKEA does not control, that combines information from home visits around the world, knowledge collected through surveys, as well as research performed by universities and other organizations about life at home. The data in the Open Home Platform is available to all IKEA franchisees (i.e. companies operating an IKEA store or sales channel) globally to use for their own inspiration and research purposes related to life at home and home furnishing. Inter IKEA Systems B.V. operates and is responsible for the Open Home Platform and will also use the data from home visits to develop the range of IKEA products and services as well as the IKEA concept.

If you consent to share your personal data with Inter IKEA Systems B.V., our franchisor, we will also provide them with your email address, so that they can periodically remind you that you can withdraw your consent to the processing in the Open Home Platform at any time. You can withdraw your consent by answering that email or by sending an email to infosec.dataprivacy.us@ikea.com If you would like to learn more about the processing carried out by our franchisor Inter IKEA Systems B.V., please find their separate privacy notice here. If you would like to exercise an individual rights request with Inter IKEA Systems B.V. as concerns personal information provided to them, please visit their website directly here

Click here for an explanation of what personal information we collect, use, disclose, and otherwise process about you as an applicant or potential job candidate (“Candidate Information”).

If you have any questions about this Privacy Policy or your rights under it, please contact:

Address:

IKEA North America Services, LLC
Attn: Data Privacy Manager
420 Alan Wood Rd
Conshohocken PA 19428

Telephone: 1-888-888-4532

E-mail: infosec.dataprivacy.us@ikea.com

We may update this Privacy Policy from time to time. Please regularly check for updates. You can tell if the Privacy Policy has changed by checking the revision date that appears above. If we change this Privacy Policy in a material way, we will provide appropriate notice to you. By using our websites or mobile apps, you agree to accept the terms of this Privacy Policy as stated at the time you use them.