What do you think?
Rate this book
Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales
"Matthew has what amounts to a PhD in applied Digital Marketing. Email Marketing Demystified breaks down the exact strategies and tactics you can use to grow and (more importantly) leverage your email list into a long-term asset." - Deacon BradleyWhile many have decried that email is dead, a handful of digital marketers have quietly been using little-known email marketing techniques to generate massive results.In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists.Inside the book, you'll learn how a massive mailing list using 15 different proven list building techniques.Write compelling copy that engages your readers and drives them to take action.Optimize every step of your email marketing funnel to skyrocket your sales.Grow a highly-engaged and hungry fan-base that will devour your content.Create six new revenue streams for your business using email marketing.Keep your messages out of the spam folder by following our best practices.Matthew Paulson has organically grown an email list of more than 400,000 investors and generates more than $2 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business."As a consultant working for Fortune 500 companies, I have analyzed data on more than 500 million emails sent and I can tell you the advice in this book is spot on. Not only was it informative and easy to digest, there were also some gems included that will help me to market my businesses. If you are a small business owner or want to get into digital communications and really learn list building, this is a must read." - Kevin PetersenWant to know more about digital marketing?Download Email Marketing Demystified and begin growing your business today through the power of email marketing. Scroll to the top of the page and click on the buy button.
- GenresBusinessNonfiction
248 pages, Kindle Edition
First published September 22, 2015
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 19 of 19 reviews
July 14, 2017
Detailed and incredibly valuable
I do not give many 5 star reviews, but this one is worth it. Great for beginners and intermediate email marketers. Detailed information and opinions based on experience. Pay attention, take notes, implement then reread.
I do not give many 5 star reviews, but this one is worth it. Great for beginners and intermediate email marketers. Detailed information and opinions based on experience. Pay attention, take notes, implement then reread.
December 6, 2018
Worth more than the price of admission. I got some great pearls of wisdom out of it that have converted nicely.
December 23, 2019
Good reminders
The book needs to be updated since a lot has changed in the last five years. Took away 5 good ideas.
The book needs to be updated since a lot has changed in the last five years. Took away 5 good ideas.
January 1, 2017
Required reading if you send marketing emails!
This book is an all inclusive guide to email marketing. If recommend this book to anyone trying to start an email list and sell more products. It talks strategy, specifics, and gives suggestions. Read this!
This book is an all inclusive guide to email marketing. If recommend this book to anyone trying to start an email list and sell more products. It talks strategy, specifics, and gives suggestions. Read this!
May 22, 2017
If you are looking for one book to give you the basics of email marketing along with a bunch of helpful tips, my friend Matthew's book is for you. Unlike many of these "how-to" books, he's not trying to sell you anything, he just genuinely wants to share what he's learned from his own successful email marketing efforts. Matthew gave me a copy of the book, but it's so good that I purchased Kindle versions for myself and everyone on my team who works with email so that we'd have it as a reference.
November 2, 2020
Excellent Resource
I have done most of the things in the book before reading it. I've read over 20 books about email marketing. I've written my own, but this book does it in a special way.
I love the way it's written. I craved the case studies in there, real results. Read this to learn more, but don't forget to practice the knowledge given as the author reminds you at the end.
I have done most of the things in the book before reading it. I've read over 20 books about email marketing. I've written my own, but this book does it in a special way.
I love the way it's written. I craved the case studies in there, real results. Read this to learn more, but don't forget to practice the knowledge given as the author reminds you at the end.
January 12, 2021
One of the better marketing books
I learned new things in every chapter. I am currently
growing an email list and will take action on the many suggestions in this book. I’m working on a website too and will be adding web push notifications. Thank you for your expertise and insight.
I learned new things in every chapter. I am currently
growing an email list and will take action on the many suggestions in this book. I’m working on a website too and will be adding web push notifications. Thank you for your expertise and insight.
May 25, 2019
A good resource if you want to know the basics about how to start running an effective email marketing campaign. I’ll certainly continue to reference it in the future!
April 15, 2020
Insightful takes on email
This is a must read to understand the state of email marketing. It fully dives into the necessary parts to consider and build a real plan.
This is a must read to understand the state of email marketing. It fully dives into the necessary parts to consider and build a real plan.
January 19, 2023
Amazingly good book and very concise. Had lots of ideas while reading it.
June 14, 2024
Practical.
Easy to understand.
Concise.
If you're new to email marketing, read this!
P.S. This read was for work so two-birds-one-stone with reading and working.
Easy to understand.
Concise.
If you're new to email marketing, read this!
P.S. This read was for work so two-birds-one-stone with reading and working.
July 14, 2024
Many of the basics are covered here.
July 24, 2020
This book is a great primer on email marketing. If you are new to email marketing, the book will cover most of the questions you'll have about where to start, tools to use, how to write appropriate copy, and much more.
The author has extensive personal experience with email marketing, which makes this book's content more authoritative than other books on the topic. In addition to the actionable content, there are also five case studies in the book. The book is broken down into nine chapters:
1. Selecting an Email Service Provider
2. Building Your Marketing List Through Your Website
3. 14 Ways to Build Your Mailing List Independently of your Website
4. Mailing Your List: How, What, and When to Send to Your Audience
5. Writing Email that Inspires Users to Take Action
6. Monetization: Six Ways to Make Money with Your Mailing List
7. Email Deliverability and List Maintenance
8. Legal Aspects of Email Marketing
9. Outbound Email Marketing
One area that was missing was GDPR (General Data Protection Regulation). Although this is an EU law, it can have implications for businesses around the world. In light of recent changes in legitimate marketing practices, I was surprised that there was no mention of GDPR within the book.
As someone who does not currently have an email list, but has been thinking about starting one, I found this book extremely helpful and will be using this as a reference as I start to create my own email marketing strategy.
The author has extensive personal experience with email marketing, which makes this book's content more authoritative than other books on the topic. In addition to the actionable content, there are also five case studies in the book. The book is broken down into nine chapters:
1. Selecting an Email Service Provider
2. Building Your Marketing List Through Your Website
3. 14 Ways to Build Your Mailing List Independently of your Website
4. Mailing Your List: How, What, and When to Send to Your Audience
5. Writing Email that Inspires Users to Take Action
6. Monetization: Six Ways to Make Money with Your Mailing List
7. Email Deliverability and List Maintenance
8. Legal Aspects of Email Marketing
9. Outbound Email Marketing
One area that was missing was GDPR (General Data Protection Regulation). Although this is an EU law, it can have implications for businesses around the world. In light of recent changes in legitimate marketing practices, I was surprised that there was no mention of GDPR within the book.
As someone who does not currently have an email list, but has been thinking about starting one, I found this book extremely helpful and will be using this as a reference as I start to create my own email marketing strategy.
October 15, 2016
A few weeks ago, listening to Entrepreneurs on Fire led me to another great book to read. This book discusses the importance of controlling your own email list. The book is called Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales*
and was written by Matthew Paulson. By maintaining his own email list and monetizing it, Paulson put together an annual revenue of $2.5 million. Got your attention? Read more
and was written by Matthew Paulson. By maintaining his own email list and monetizing it, Paulson put together an annual revenue of $2.5 million. Got your attention? Read more
November 28, 2018
It’s been several years ago now. I had a technology client that was a marketing firm. In a conversation with the president, we were talking about getting responses to an advertising campaign. He said to me, “I can guarantee you a number of responses, I just can’t guarantee you it will be cost effective.” That stuck with me as a fundamental truth of marketing. I had always thought that you might not get enough responses, but, in truth, if you’re willing to spend enough money, you can always generate the responses – it’s a matter of whether that will be cost effective or not.
Click here to read the full review
Click here to read the full review
October 17, 2015
Nothing new in this book. All the information can be found freely if you know how to use Google. The value this book provides is that it saves you the time and effort of searching through dozens of blogs. It makes a great reference tool for anyone trying their hand at email marketing. The author doesn't promise you instant success but the methods in this book are valuable for people who want work hard and provide genuine value to their audience.
August 12, 2018
Every self-published author who wants to market and retail their own books (like I'm doing) should read this book. It helped me tremendously to understand how email marketing works--and what to do and not to do. My copy is littered with small post-it notes on at least 30 of its pages because I still refer to it at least once a week! Matthew Paulson scored a homer with me.
December 29, 2015
As mentioned by the writer in this book, there are few books focus on introducing Email marketing, so I think this book is a reasonable choice for people who are interested in mailing list marketing but not sure how to start, although some principles and facts in this book are too common.
April 27, 2016
Great for new and old email marketers
This book was super helpful for me learning the ins and outs of the industry I now work in. As someone who sells marketing automation I found the information very accurate, and even brushed up on some things vs I knew nothing about.
This book was super helpful for me learning the ins and outs of the industry I now work in. As someone who sells marketing automation I found the information very accurate, and even brushed up on some things vs I knew nothing about.
Displaying 1 - 19 of 19 reviews