Senior Public Relations Specialist
Your job will be to keep GOG top-of-mind for PC gamers when they think about Classic games.
You’ll do this by co-creating and executing our marketing strategy, driving brand-relevant projects, and capitalizing on brand-relevant opportunities. Reach, Share of Voice, and Traffic are the KPIs you will own.
You will report to the Marketing Director and be part of the Marketing Department.
What is a "Brand-Relevant Opportunity"?
In the ever-evolving gaming industry, topics like game preservation and community trends frequently surface and fade. Successfully navigating these shifts involves identifying how GOG can engage meaningfully in these conversations to attract attention, increase traffic, and acquire traffic. For instance, how can we leverage discussions on the disappearance of online games due to server shutdowns or capitalize on popular full-conversion mods to boost visibility?
Responsibilities:
- Co-create our Marketing Strategy
- Create and execute our short-term and long-term Public Relations Strategy, including defining and cementing our Positioning and executing meaningful Brand activations as part of our Marketing activities
- Create opportunities to increase the reach, recognition and trust of our Brand
- Create opportunities to significantly increase qualified traffic
- Build and manage our brand by making it true to its core and unafraid of progress
- Track the results of your actions; Adjust your plans accordingly
- Craft, deliver, and track the results of our press campaigns and outreaches
- Be GOG’s spokesperson
- Manage all inquiries and requests from media representatives
- Manage and execute our external comms
- Manage GOG’s presence at B2B (and possibly B2C) events
Job Requirements:
- An excellent understanding of the video games market, with a focus on PC in particular. You understand the conversation around video game preservation and how GOG fits in
- 5+ years Public Relations experience. Proven track record of successfully developing and delivering public relations initiatives including building planned and opportunistic brand stories and partnerships
- Strong network and connections among media and gaming companies
- Proven track record managing ambitious PR projects
- Experience managing a six-figure budget
- Experience in measurement and analytics tools including Google Analytics
- Strong understanding of full funnel and unit economic marketing metrics including LTV, CAC, and ROAS
Your Mindset
- You have an entrepreneurial spirit: You are resourceful and in charge of your success. You break assumptions and are very proactive and business-centric. You love building and taking calculated risks. You focus on the goal and not on the task.
- You seek self-improvement: You seek perspective through conversation with others or undergoing training on your own, absorb and understand it, and put it into practice.
- You show Leadership: You are demanding for yourself and others. You keep yourself and others accountable. You take the lead.
- You are analytical and always think of the best way to track the results of your tests and actions.
- You are a creative thinker.
What we offer:
- Remuneration: 10 000 - 18 500 PLN (gross or +VAT),
- Unique opportunity to enter a booming industry and to influence the future of gaming,
- Work on an global and highly creative business and industry
- Hybrid model of work with a possibility to have an office-first, remote-first or fully remote structure depending on your role’s responsibilities & requirements,
- Access to a health care and sports activities package, including free psychologist appointments,
- Possibility to take paid Menstrual Leave for all menstruating employees,
- Active employee networks for LGBTQIA+ employees, women of GOG and parents,
- Frequent social activities, free fruits/coffee/tea, an in-house cantina, and other goodies are a standard,
- An in-house gym, open 24/7, available exclusively for our employees,
- Free access to all games from the GOG catalogue, including The Witcher franchise and Cyberpunk 2077,
- Gamer’s paradise where you will be surrounded by games - living & breathing them!
- Dog-friendly environment – yes, you can bring your four-legged friend to work!
- Speak up! Policy - click and check details
If you think you’ve got what it takes, please submit your CV in English below.
