For fashion and beauty brands, telling a story that both cuts through the noise and conveys a powerful brand message has never been more challenging, or important. As the rules of marketing have changed, so too have the people behind the images, videos and ideas that have become fashion and beauty industry moments. That’s why, this year, we replaced our Top Marketers list with a group we’re calling Storytellers. On top of traditional marketing executives, they include founders, writers and creative directors, all of whom shaped resounding narratives, inspired virality and established new industry playbooks over the last 12 months. Their work defined the year in fashion and beauty.
The 20-year-old brand, which Kayne founded as an apparel brand in California after dropping out of college, has grown into a lifestyle empire with womenswear, beauty and home goods and 29 U.S. stores. All of it lives under Pacific…