Prime Day Lego deals are just one week away, but that doesn't mean you need to wait for the discounts. Bargains are already appearing at Amazon in honor of the sale's 10th anniversary.
Now, I know what you're thinking. Isn't the Amazon event about Kindle discounts and Alexa savings? Yes... but the bricks from Billund get slashed in price as well. In fact, the annual Prime Day Lego deals provide some of our best opportunities to save on all kinds of kits.
Want an example? No problem. Last year, more than a few must-have sets hit record low prices - just like the popular X-Wing kit. This playset dipped to a single cent off its lowest ever price. In addition, the Hulkbuster from Avengers enjoyed an all-time best price in honor of Prime Day Lego deals.
Basically? These offers can be good enough to rival the most appealing Prime Day gaming deals, so we should expect enviable Prime Day Lego deals for 2024 if last year's sale is anything to go by. And with lots of highly-anticipated kits now gracing shelves (like Animal Crossing or the smaller, cheaper Millennium Falcon), there's even more incentive to keep an eye out. Not that you'll need to do the heavy lifting yourself, of course. Our bargain-hunters and I have been covering the event for well over five years now, so we've built up more than a few hints and tips that should help you score a discount.
Today's best Lego deals ahead of Prime Day
- All Lego deals: Save up to $20
- Lego Star Wars: Up to $20 off
- Lego Harry Potter: Get up to $55 off
- Lego Marvel: Up to $20 off
- Lego Super Mario: Save up to $20
- Lego Sonic: Up to $10 off
- Lego Minecraft: Up to $12 off
- Lego Technic: Save up to $10
- Walmart: Get up to $20 off
- Best Buy: Up to $24 off
- Lego: Save up to 40%
UK quick links
- All Lego deals: Up to 23% off
- Lego Star Wars: Save up to £15
- Lego Harry Potter: Get up to £15 off
- Lego Marvel: Savings up to £10
- Lego Super Mario: Up to £14 off
- Lego Sonic: £4 or more off
- Lego Minecraft: Save up to £20
- Lego Technic: Up to £40 off
Today's best Prime Day Lego deals
Prime Day Lego deals: FAQ
When will Prime Day Lego deals 2024 begin?
We now have a confirmed date for this year's Prime Day Lego deals, and Amazon has announced that the event will take place from July 16 to 17. However, early sales apparently start at the end of June (June 25, to be more precise). That means you can find offers right now!
Do I need a Prime membership for the Prime Day Lego deals?
Unfortunately, you do need a Prime membership to access the best Prime Day Lego deals. The most tempting offers are just for subscribers.
You don't need to worry about missing out, though. Some discounts are available to everyone, membership or not, and plenty of the competition are providing their own sales around the same time.
You can get a 30-day free trial of Prime as well. If you grab it now, you'll be able to access all the best Prime Day Lego deals before cancelling when that period is up.
Should you wait for Black Friday?
Should you take advantage of this year's Prime Day Lego deals, or should you wait until the bigger sales event in November? Honestly, the answer depends on the set itself. Some (like the Millennium Falcon, or those advent calendars) tend to get their biggest reductions during Black Friday. But others don't follow the same rule. Your best bet is to check in with price matching sites such as CamelCamelCamel and take a quick look at the item's history. If it's not had a real discount for ages and has tumbled massively for the Prime Day Lego deals, you should grab it. If it often reaches the same price, has had the same 'reduction' for months, or traditionally gets a saving for November and December, we'd say to hold fire.
Prime Day Lego deals: What to expect
Even though the best offers tend to be reserved for Amazon technology or Prime Day laptop deals, that isn't to say savings on Lego aren't available. In fact, you can get a huge amount of money off sets if you know where to look - it's not uncommon to see lowest-ever prices during the sale.
Based on Primes of years past, anything older than a few months is game to receive a price cut. Mid-range and cheap sets are probably going to get the lion's share of savings because they usually do... but that isn't to say big ticket items won't get any love. While very popular sets like Rivendell or the Ultimate Collector Series tend to be held back for flash sales in November, we have seen a couple of premium kits drop substantially as part of the annual Prime Day Lego deals. For example, the Rise of Skywalker Millennium Falcon tumbled to an impressive $127.99, which at the time was a record low.
Speaking of kits like the Falcon, we expect the most tempting offers to be on major franchises such as Star Wars. Even though all things Lego get their prices slashed during the event, Star Wars, Harry Potter, Marvel, Super Mario, Minecraft, and the rest take the lion's share in our experience. Mosey on over to Amazon's sales page this July and you'll probably find them dominating the list.
The Animal Crossing series is likely to be slashed in 2024
In all honesty, we'd expect Lego Star Wars sets to steal most of that spotlight. These always seem to get the majority of reductions and are amongst the most popular sets overall, so it stands to reason that they'll be highlighted again this time around. More specifically, for-adults dioramas like the Emperor's Throne Room or mid-range kits such as the X-Wing are sure to drop in price because they always do. We've yet to see a year where Boba Fett's ship or the helmets line haven't been discounted, for instance.
This is what gives us hope that the newly-launched Starship collection (featuring everything from the Millennium Falcon to the Tantive IV) will be included in 2024's discounts. They'll have been out for a couple of months by the time Prime Day rolls around and cost less than $100 / £100 on average, so they fit the mold established by previous sales. Sure, the reductions may not seem huge. But chances are, they'll be the biggest cuts we'll have seen to date on these new models.
In much the same way, we expect many of the recent Harry Potter kits (like Hagrid's Hut) to dip during 2024's Prime Day Lego deals as well. They'll have a few months under their belt and haven't been discounted in any big way before, so will probably enjoy a reduction if previous sales are an indication. Similarly, we could see a lowest-ever price for the Hogwarts Castle and Grounds kit. We've had some savings on the reasonably-sized display piece before, but nothing outrageous. This sale will be the first real opportunity for that, and we'd be surprised if Amazon didn't take it.
That means the Animal Crossing series is likely to be slashed in 2024 too. These kits haven't had any significant reduction yet and launched early this year, so are due a discount by all accounts.
Here are some specific discounts I'm expecting to see.
Seeking out some present inspiration during Prime Day Lego deals? Be sure to drop by our guide to the best gifts for gamers. If you're on the lookout for something you can enjoy with family and friends, on the other hand, don't miss the last few Prime Day board game deals or Prime Day Nintendo Switch deals.
