![Publisher 2.0 - Data Driven Marketing](https://cdn.statically.io/img/assetsio.gnwcdn.com/136603706805.jpg?width=320&height=180&fit=crop&quality=80&format=jpg&auto=webp)
Steve Fowler
![Publisher 2.0 - Data Driven Marketing](https://cdn.statically.io/img/assetsio.gnwcdn.com/136603706805.jpg?width=320&height=180&fit=crop&quality=80&format=jpg&auto=webp)
![Publisher 2.0 - The rise of content marketing](https://cdn.statically.io/img/assetsio.gnwcdn.com/135422116169.jpg?width=320&height=180&fit=crop&quality=80&format=jpg&auto=webp)
News
Publisher 2.0 - The rise of content marketing
Game publishers are turning to content marketing as gamers turn away from traditional ads
![Publisher 2.0 - Did The Social Bubble Just Burst?](https://cdn.statically.io/img/assetsio.gnwcdn.com/450-dzb9gy.jpg?width=320&height=180&fit=crop&quality=80&format=jpg&auto=webp)
News
Publisher 2.0 - Did The Social Bubble Just Burst?
Steve Fowler and David Cole examine the problems with Zynga
![Publisher 2.0: League of Legends' player focused marketing](https://cdn.statically.io/img/assetsio.gnwcdn.com/450-db3pwu.jpg?width=320&height=180&fit=crop&quality=80&format=jpg&auto=webp)
News
Publisher 2.0: League of Legends' player focused marketing
"Players end up doing most of our marketing for us," says Chris Enock of Riot Games
![Publisher 2.0 - Emergence of Mid-Core](https://cdn.statically.io/img/assetsio.gnwcdn.com/450-aiayj3.jpg?width=320&height=180&fit=crop&quality=80&format=jpg&auto=webp)
![Finding Publisher 2.0: Wizards of the Coast](https://cdn.statically.io/img/assetsio.gnwcdn.com/450-xoixho.jpg?width=320&height=180&fit=crop&quality=80&format=jpg&auto=webp)
Feature
Finding Publisher 2.0: Wizards of the Coast
Bryan Chu talks us through the brand and marketing behind Magic The Gathering: Duels of the Planewalkers
![Why Publisher 2.0 is M.I.A. - Part 2](https://cdn.statically.io/img/assetsio.gnwcdn.com/450-dfctni.jpg?width=320&height=180&fit=crop&quality=80&format=jpg&auto=webp)
News
Why Publisher 2.0 is M.I.A. - Part 2
Similarities drawn between the game publishing market and television
![Why Publisher 2.0 is M.I.A.](https://cdn.statically.io/img/assetsio.gnwcdn.com/450-b4wxjq.jpg?width=320&height=180&fit=crop&quality=80&format=jpg&auto=webp)
Feature
Why Publisher 2.0 is M.I.A.
With digital distribution disrupting traditional publishing, who is filling the gap for digital games?