Plus, F1’s festival-powered future, England’s chances
Silverstone’s ‘festival of F1’ business model. Interviews: Fernando Alonso on 21 seasons in Formula One; team boss Fred Vasseur on firing up Ferrari. Plus: the driver market goes into overdrive; women progress in the pit lane; buying a racing car; F1 Arcade highlights branding power
The name above the doors is helping to accelerate F1 Arcade’s expansion
Circuit bets on music to attract crowds but rising ticket costs are drawing fans’ ire
The competition to fill next season’s hot seats has been particularly fast and furious
Motorsport presenters share close-up views of life for women in the pit lane
Famous collectors, auctioneers and dealers on the allure and challenges of GP machines
The double champion on how he and racing have changed in 21 seasons since his analogue-era debut
Also in this week’s newsletter, English football’s casino league and Aston Villa’s grand ambitions
F1 owner aims to expand audiences beyond historical European base
Motorsport’s premium global franchise is calculating how it can serve a younger, more diverse fan base without alienating core supporters
US carmaker writes to group’s owner seeking full transparency regarding allegations of personal misconduct
Plus, Carlyle co-founder gets into baseball, football’s transfer market tanks
British driver switches from team that has powered record-breaking career
UK’s Box to Box Films agrees fundraising with Bruin Capital as demand grows for sports documentaries
Also in today’s newsletter: Taylor Swift’s place in football, golf’s changing of the guard, and more
Plus, F1’s valuation race hots up, multiclub ownership divides the Premier League, and more
Organisers weigh a surge of commercial interest against the season’s lack of competitiveness for the world champion title
The latest grand prix is seen as a new ‘jewel in the crown’, but drivers question the gruelling nature of an expanding race schedule
Motor racing expands its audience in America on the back of Netflix docu-series and successful races in Miami, Austin and Las Vegas
B2B software providers have taken up a dominant advertising position, after tobacco companies were excluded in 2006
Lawrence Stroll just spent a fortune trying to win this year’s championship. Was it worth it?
Plus, Nike’s U-turn on retail strategy and Fenway gets into golf
Starting next month, the F1 team’s high-tech hide-out in Woking will offer regular public tours
China’s first Formula One driver on seeing Schumacher drive, moving to the UK as a child to compete and his progression to motorsport elite via karting and Formula Two