Business class: Nike shares tumble 20% as sales warning rattles retailers

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Specification:

• AQA

  3.10.1 Managing change

• Edexcel

  3.6.1 Causes and effects of change

  Key business terms from the article to research

  Restructuring

  Consumer demand

  Pivot

  Inventory

  Margin

  Brick-and-mortar

Click to read the article below and then answer the questions:

Nike shares tumble 20% as sales warning rattles retailers

• Draw a demand and supply diagram to show “softening consumer demand”

• Explain the reasons why its demand has fallen

• What may be the reasons for the decline in sales to China

  Extended research

  Nike operates a multi channel distribution model. Research the different ways in which Nike sells its products to its consumers

Tim Punter, Moulsham High School