Matt Craig

Forbes Staff|Business

Matt Craig is a reporter based in Los Angeles covering the business of Hollywood, entertainment, sports and gaming for Forbes. He has profiled billionaires like Dick Wolf and Magic Johnson, reported on high profile dealmaking, and edited 30 Under 30 lists. Prior to joining Forbes

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PREMIUM2,902 viewsJul 28, 2024

Why A Wheaties Box Is As Good As Gold For Olympic Athletes

The Breakfast of Champions has long been a lucrative rite of passage for Olympians. Here’s how much it pays to be the face of it.

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PREMIUM23,222 viewsJul 25, 2024

The Highest-Paid Athletes At The Paris Olympics

LeBron James will be the first self-made billionaire to compete in the Summer Games, but who else stands on the earnings podium in basketball, tennis, golf and other sports?

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PREMIUM10,828 viewsJun 26, 2024

Why Hollywood Is Bearish On The Future Of Television

Producing a hit TV series like 'The Bear' was once a path to serious riches. But developing groundbreaking shows today is worth hundreds of millions less than it used to be.

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PREMIUM19,467 viewsJun 7, 2024

These Entrepreneurs Went All In On A Crypto Casino—And Became Billionaires

Ed Craven and Bijan Tehrani parlayed Stake’s success into launching a streaming platform, sponsoring an F1 team—and billion-dollar fortunes.

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PREMIUM5,155 viewsMay 31, 2024

Meet The Tiger Woods Of…Darts?

Luke Littler, the 17-year-old British phenom, isn’t old enough to buy a beer or drive a car, but he has scored millions of dollars in the world of professional darts—and minted millions of new fans.