Industry Forecasts
Interactive projections with more than 10,000 proprietary metrics on emerging trends, market changes, and consumer behavior–with a less than 5% variation in estimates vs. actuals.
EMARKETER Forecasts
Data-centric forecasts and rigorous analysis empower your strategic decisions with over 10,000 proprietary metrics on emerging trends, market changes, and consumer behavior.
PRO Forecasts
- Chart Download
- Excel Data Export
- Customizable Chart Titles
PRO+ Forecasts
- Chart Download
- Excel Data Export
- Customizable Chart Titles
- Third Party Data
- Forecast Insights
- Compare Forecasts
- Historical Forecasts
- Ask the Analyst Priority
The Value of Our Forecasts
We build our forecasts using unbiased data to create estimates and projections that assess the size or direction of digital topics, markets and consumer behavior. This process enables us to create thousands of forward-looking estimates with near pinpoint accuracy.
| Time Period | Geography | Metric | Our Forecast (in billions) | Actual (in billions) | Delta |
|---|---|---|---|---|---|
| Q4 2023 | Global | SNAP total revenue growth (Global) | 4.7% | 3.6% | 1.1% |
| Q4 2023 | WW | Amazon net sales growth | 13.90% | 13.30% | 0.6% |
| Q4 2023 | WW | Google Search & Other Ad Revenue Growth | 12.70% | 13.00% | -0.3% |
| FY 2023 | US | Meta ad revenue growth | 13.3% | 12.2% | 1.1% |
| Q1 2024 Fiscal year | WW | Disney+ Core ARPU ($) | $ 6.84 | $7.18 | $(0.34) |
| Q1 2024 Fiscal year | US | ESPN+ ARPU | $6.09 | $6.15 | $(0.06) |
Sound Methodology
EMARKETER forecasts provide a holistic perspective because of our unbiased, multi-source methodology. We analyze over 3,000 sources to minimize the restraints of each research methodology to the lowest degree. Here is our process:
01
Define
Our forecasting team selects a topic based on market developments, client demand, and data availability, then details the parameters such as audience size, technology, or devices included.
02
Collect
Next, the team works with our researchers, interviewers, and analysts to collect data that can be quantitative or qualitative, gathered from thousands of sources, including research firms, audience measurement companies, industry associations, academic institutions, major media platforms, government issued data and more.
03
Normalize
After collecting data, our team normalizes it (or weighs it) based on how well it fits within the defined area of analysis. Heavier weighting is given to sources with more complete data and sound methodology, as well as frequency of reporting. This step is critical as it accounts for inherent differences in sources’ methodologies, inclusions, exclusions, and definitions.
04
Analyze & Build
Our team then analyzes the data and records trends across numerous related activities and/or spending categories to identify both historical and future growth patterns, as well as properly framing the relationships between our existing and new forecasts.
05
Review
Next, our forecasters work with researchers and analysts to gather additional feedback on newly completed forecasts through a meticulous internal review process.
06
Contextualize
Upon approval, forecasted numbers are put into larger context through analysis across our different research formats, press releases, and industry presentations.
07
Re-evaluate & Update
Finally, our team engages in a forecast update process that occurs at least twice per year for most forecasts. This process repeats the steps above to yield an update to our forecast estimates based on multiple factors that could affect our outlook, including new data; feedback from the market/industry; and any other shifts at the market, company and consumer-level.
Become a client.
Find out how EMARKETER research, data and insights empowers you to make informed strategic decisions for your company and teams.
Rigorously sourced and vetted data
Proprietary and transparent, research methodology
Timely, insightful and unbiased analysis
Citable and reusable charts, insights, forecasts and datasets
External credibility and validation for projects and initiatives