DIGIDAY+ MEMBER EXCLUSIVES
Should web browsers be regulated?
Calls for governmental oversight of web browsers such as Chrome and Safari are growing as advocates argue ‘the new browser wars are breaking the open internet.’
Google keeps cookies in Chrome
Media
Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal
Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox.
Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers
Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all.
Immediate deepens CMP strategy, slashes ad tech partnerships for sharper data governance
Consent management platforms at Immediate aren’t just about ticking boxes for data laws.
Marketing
As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’
As influencer marketing continues to grow up and take in more marketing dollars, smaller influencers are asking for a bigger piece of the pie.
Medical apparel brand Figs finds a new Olympics ad opportunity in heart-rate monitors for athletes’ parents
The medical apparel brand will be first sponsor of live a heart-rate feature at Paris Games.
Why gaming venture capital funding is down in Q2 2024
After a resurgent first quarter of 2024 that saw VC firms pump $601 million into gaming, venture capital funding of gaming start-ups has come back to the ground in the second quarter, decreasing to $492 million
Future of TV
Future of TV Briefing: A look at Netflix’s streaming bundle playbook
This week’s Future of TV Briefing looks at how Netflix is going about bundling subscriptions to its streaming service.
Future of TV Briefing: How talent managers see creators’ professionalism levels increasing
This week’s Future of TV Briefing looks at how creators are becoming more professional as they diversify their revenue streams.
Why longer videos are becoming more commonplace on YouTube
Short-form videos may have surged in popularity over the past several years, but the long-form video format is on the comeback trail.
Media Buying
Brandtech Group accelerates AI experimentation through a creator residency program
The Brandtech Group is launching an influencer marketing residency program to continue expanding its generative AI projects.
Nexxen adds CTV tools to tap into political ad market growth
Nexxen has new tools for political advertising that let campaigns geo-target voters, optimize campaigns and analyze trends
New entrants make media mix modeling faster and more accessible
Advances in cloud computing and machine learning have helped to democratize marketers’ ability to use MMM. There’s also just a need for marketers to have greater transparency into the effectiveness of media planning and media measurement.
Podcasts
Research
It’s an emerging challenge making it trickier for workers to get the most out of their return to offices and remain productive.
It’s an emerging challenge making it trickier for workers to get the most out of their return to offices and remain productive.
For fashion and beauty brands, telling a story that both cuts through the noise and conveys a powerful brand message has never been more challenging, or important. As the rules of marketing have changed, so too have the people behind the images, videos and ideas that have become fashion and beauty industry moments. That’s why, this year, we replaced our Top Marketers list with a group we’re calling Storytellers. On top of traditional marketing executives, they include founders, writers and creative directors, all of whom shaped resounding narratives, inspired virality and established new industry playbooks over the last 12 months. Their work defined the year in fashion and beauty.
For fashion and beauty brands, telling a story that both cuts through the noise and conveys a powerful brand message has never been more challenging, or important. As the rules of marketing have changed, so too have the people behind the images, videos and ideas that have become fashion and beauty industry moments. That’s why, this year, we replaced our Top Marketers list with a group we’re calling Storytellers. On top of traditional marketing executives, they include founders, writers and creative directors, all of whom shaped resounding narratives, inspired virality and established new industry playbooks over the last 12 months. Their work defined the year in fashion and beauty.
With all eyes on Paris for the Olympics, many brands made sure to open flagship stores this year ahead of the arrival of millions of tourists during and after the games.
With all eyes on Paris for the Olympics, many brands made sure to open flagship stores this year ahead of the arrival of millions of tourists during and after the games.