Take a deep dive into our archive of case studies, whitepapers, and research reports highlighting the most critical health advertising trends.
Explore our collection of health and pharma advertising resources.
As health marketing undergoes rapid disruption around privacy and identity, delivering personalized messaging at scale becomes a steeper challenge—and an even more important goal. It isn’t just about “selling” more products. It’s about finding new ways to reach people and improve health outcomes. At AdLab Health Marketing Summit, DeepIntent Founder and CEO Chris Paquette urged […]
Proven to drive audience quality (AQ) and script lift, DeepIntent Outcomes™ is the industry’s fastest measurement solution based on clinical data. Download our eBooklet for a look at how Outcomes helped some of the leading pharma brands achieve: 164% higher audience quality over the course of a campaign 27% higher script lift within the first […]
With the rapid rise of streaming in recent years, it’s a common misconception that older audiences are still spending the majority of their viewing time with linear TV — a belief that has kept most pharma advertising investments focused on traditional channels. As one of the most important demographics for pharma, we set out to […]
Today’s healthcare marketers have access to more digital health data than ever. We think of that data as oil and programmatic advertising as its engine, working together to supercharge pharma advertising campaign results. With more advancements in data and measurement, CTV’s continued explosive growth, the ever-evolving privacy landscape, and the looming death of the third-party […]
Using a combination of Patient Modeled Audiences and DeepIntent Outcomes™, learn how one pharma brand exceeded their Patient Reach Guarantee by 10% and lowered their cost-per-verified patient by 50% while promoting their migraine treatment among highly-qualified patient audiences. Download Now
Connected TV (CTV) is one of the hottest marketing channels available today, offering a multitude of opportunities to reach healthcare audiences within ad-supported streaming content, whenever and wherever they’re watching. But with the sheer volume of apps, programmers, and platforms competing within the CTV landscape, audience fragmentation has become a major challenge for marketers to […]
CTV is changing how advertising is targeted, sold, and delivered, but how do patients feel about the new technology? Unlike smartphones and tablets, CTV hasn’t required people to become comfortable with new technology; the ads are delivered on the same TV sets people have known forever. We conducted research exploring whether patients understand that they’re […]
Apple and Mozilla have already deprecated third-party cookies and when Google follows suit in 2024, the third-party cookie will have all but crumbled. That may sound daunting, but it’s ultimately good news for healthcare marketers because with or without third-party cookies, addressable advertising is here to stay. We’ve partnered […]
How does addressable media impact script performance? DeepIntent helped one top pharmaceutical company and its agency of record, Matterkind, answer that question with an integrated, cross-channel campaign. With the help of data-driven audience building and real-time script optimization, the brand maximized ROI. Download Now
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