Gain insight into the topics, trends, and tactics that inspire more effective health advertising strategies in a changing landscape.
With the release of three new platform enhancements, you can feel confident about planning, activating, measuring, and optimizing your CTV campaigns more effectively and efficiently. Download Now
Make your third-party segments work smarter and faster. Our data-agnostic platform accepts all audiences so you can leverage our award-winning healthcare DSP and patented optimization engine for all programmatic activity. Download Now
Learn more about your audience in real time with DeepIntent Outcomes. Fully understand patient profiles based on script performance to improve your overall strategy and tactics. Download Now
More and more, we’re seeing brands across all industries embrace connected TV advertising and realize its benefits as a highly targeted, measurable advertising solution. This includes the pharmaceutical industry, albeit more gradually, given that linear TV has held a majority share of advertising budgets for so long. Video advertising has long served the pharma industry […]
Commonly abbreviated as DSP, a demand side platform allows digital advertisers to run campaigns across various publishers and media sources. Ads are purchased — and later, optimized — through an automated process. There are many benefits to using a demand side platform. But before we get into those, let’s review the basics of what these […]
Toward the end of every year, I call upon my leadership team to reflect on the year that has passed and the future of our business in the year ahead. Last quarter marked the fifth time I’ve hosted this exercise. Each year, without fail, I find the pace of innovation happening in our “little” – […]
2021 was an exciting year for DeepIntent. To name just a few achievements, we celebrated our fifth anniversary in April, grew our employee headcount from 50 to 180 people across the U.S. and India, and won multiple awards for leadership, product innovation, and even company of the year! While it’s important to celebrate these milestones […]
DeepIntent Outcomes is our patented optimization engine that uses real-world clinical data and machine learning to optimize live campaigns by maximizing audience quality and/or script volume at the lowest possible cost. Download Now
Discover and reach MJH Life Sciences’ audience segments in the DeepIntent Audience Marketplace, the industry’s first and only cookieless-by-design healthcare data ecosystem. Immediately activate at scale within DeepIntent’s Healthcare DSP. Download Now
Discover and reach Healthlink Dimensions’ audience segments in the DeepIntent Audience Marketplace, the industry’s first and only cookieless-by-design healthcare data ecosystem. Immediately activate at scale within DeepIntent’s Healthcare DSP. Download Now
Discover and reach ShareThis’s audience segments in the DeepIntent Audience Marketplace, the industry’s first and only cookieless-by-design healthcare data ecosystem. Immediately activate at scale within DeepIntent’s Healthcare DSP. Download Now
Discover and reach MedData Group’s audience segments in the DeepIntent Audience Marketplace, the industry’s first and only cookieless-by-design healthcare data ecosystem. Immediately activate at scale within DeepIntent’s Healthcare DSP. Download Now
Discover and reach Fluent’s audience segments in the DeepIntent Audience Marketplace, the industry’s first and only cookieless-by-design healthcare data ecosystem. Immediately activate at scale within DeepIntent’s Healthcare DSP. Download Now
Discover and reach DocDelta’s audience segments in the DeepIntent Audience Marketplace, the industry’s first and only cookieless-by-design healthcare data ecosystem. Immediately activate at scale within DeepIntent’s Healthcare DSP. Download Now
Connected TV (CTV) is having a moment in the sun, which means advertisers are right there in the shadows. As the COVID-19 pandemic kept millions of people home with nowhere to go but Netflix and Hulu, CTV ads naturally increased as well. CTV ad spend increased 48.6% over 2020, according to eMarketer. As healthcare and […]
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