The DeepDive is your one-stop shop for the insights and best practices you need to navigate a changing health and pharma advertising landscape.
Deepen your health intelligence with an exploration of the topics and trends impacting our industry, including technology, privacy, identity, and more.
Precision is currency in the rapidly changing world of health advertising, especially for pharma brands seeking to drive vaccine awareness. Vaccine campaigns—for both communicable and non-communicable diseases—are most effective when they reach the right audience at the right time. The Unique Challenges of Vaccine Advertising Vaccine advertising is different from a typical pharmaceutical campaign in […]
Last week marked the official launch of The DeepDive, a brand-new destination for health advertising insights, education, and community. The DeepDive shares actionable health intelligence while exploring the topics and trends that matter most to our industry, including technology, privacy, identity, and more. Maybe you’re already familiar with our mission: to improve patient outcomes through […]
This year’s AdLab Health Marketing Summit culminated in a panel discussion about women in the health marketing industry, the challenges they’ve met, and opportunities for men and women alike to be there for their colleagues. “Redefining Leadership: Empowering Women in Health, Advertising, and Technology” was moderated by DeepIntent Chief Revenue Officer Lisa Kopp Johnson and […]
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