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What Pharma Marketers Need to Know About Google’s Latest Cookie Deprecation Update
After recently extending its cookie deprecation timeline for the third time, Google has announced that it will move in a different direction. Instead of deprecating...
Elevating Vaccine Campaigns with Real-World Data and Optimization
Precision is currency in the rapidly changing world of health advertising, especially for pharma brands seeking to drive vaccine awareness. Vaccine campaigns—for both communicable and...
Introducing The DeepDive
Last week marked the official launch of The DeepDive, a brand-new destination for health advertising insights, education, and community. The DeepDive shares actionable health intelligence...