Last week marked the official launch of The DeepDive, a brand-new destination for health advertising insights, education, and community. The DeepDive shares actionable health intelligence while exploring the topics and trends that matter most to our industry, including technology, privacy, identity, and more.

Maybe you’re already familiar with our mission: to improve patient outcomes through the artful use of advertising, data science, and real-world clinical data. The DeepDive is a natural extension of this mission, connecting health advertisers to the tools, trends, and technologies that will help them enhance their strategies, engage the right healthcare audiences, and drive our industry forward.

With The DeepDive, we strive to be the best resource for health advertisers to:

• Advance their understanding of the impact of digital marketing
• Learn the latest ways new technology and innovations can assist their roles
• Build strategies based on quantitative analyses and transparent insights

Now, you can access all the compelling, high-quality content we’ve created thus far, including articles, white papers, research reports, and case studies. You’ll also find a section of The DeepDive dedicated to our events, detailing all the opportunities you can engage with us this year (Digital Pharma East! CES!), as well as DeepIntent-hosted webinars and conferences like AdLab Health Marketing Summit.

But that’s not all: This month, we have two exciting additions in store for The DeepDive. The first is our educational offering, The Learning Center, where you can get certified in Digital Health Marketing and the DeepIntent DSP. The second, a DeepIntent first, is the launch of DEEP: The Health Marketing Podcast. To stay updated, make sure you’re subscribed to our newsletter and follow us on LinkedIn.

Whether you partner with us or are just curious about our perspective, we’re grateful to have you here. We look forward to sharing insights that foster conversation within our community and provide best practices that elevate the quality of health advertising across the industry.

Ready to explore The DeepDive? Click here to dive in!