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Today’s healthcare marketers have access to more digital health data than ever. We think of that data as oil and programmatic advertising as its engine, working together to supercharge pharma advertising campaign results. With more advancements in data and measurement, CTV’s continued explosive growth, the ever-evolving privacy landscape, and the looming death of the third-party […]
Connected TV (CTV) is one of the hottest marketing channels available today, offering a multitude of opportunities to reach healthcare audiences within ad-supported streaming content, whenever and wherever they’re watching. But with the sheer volume of apps, programmers, and platforms competing within the CTV landscape, audience fragmentation has become a major challenge for marketers to […]
Apple and Mozilla have already deprecated third-party cookies and when Google follows suit in 2024, the third-party cookie will have all but crumbled. That may sound daunting, but it’s ultimately good news for healthcare marketers because with or without third-party cookies, addressable advertising is here to stay. We’ve partnered […]
Streaming is having a moment in the sun, and of course, advertisers are right there basking in its glow. We’ve seen a huge uptick in clients running connected TV (CTV) campaigns on our platform, and as healthcare advertisers increasingly embrace this exciting channel, we’re here to help them capitalize on its incredible value. We’ve written […]
According to Insider Intelligence, Connected TV (CTV) investments grew by 40.6% year-over-year in the U.S. in 2020, and CTV advertising was among the fastest-growing digital advertising channels. It’s clear from these stats that marketers are benefitting from CTV ads. The benefits of CTV advertising are particularly significant for healthcare marketers. CTV offers healthcare marketers data-driven, […]
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