Explore our collection of health and pharma advertising resources.
One of the advertising industry’s most pressing topics is centered around preparing for the cookieless future. But what many marketers may not realize is we’re already living in the cookieless present. In this webinar, DeepIntent founder and CEO Chris Paquette and ID5 Chief Commercial Officer Caitlin Borgman came together for a fireside chat to discuss: […]
CTV is changing how advertising is targeted, sold, and delivered, but how do patients feel about the new technology? Unlike smartphones and tablets, CTV hasn’t required people to become comfortable with new technology; the ads are delivered on the same TV sets people have known forever. We conducted research exploring whether patients understand that they’re […]
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